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27 May issue of The Drum – from iconic bottles to fixing retail

The latest issue of The Drum focuses on change as we take a look at the future of the supermarket and the enduring nature of classic bottle designs.

Creative Review: 

Classic glass

<strong>Classic glass</strong>

From Coke’s iconic curved design to the red-topped tabasco shaker – what bottles could you identify emptied of their contents and labels scratched off? We explore what it takes to create a glass masterpiece.

Fixing retail

<strong>Fixing retail</strong>

What will supermarkets look like in 2025? Cameron Clarke catches up with design, digital and retail experts to find out.

The dreamers

<strong>The dreamers</strong>

Gillian West gets inside the fertile mind of TBWA’s Peter Souter as we launch our series looking at the industry’s dreamers.

This issue also includes:

<strong>This issue also includes:</strong>
  • Creative Department – A round-up of the best new creative work as voted for by our readers – featuring TBWA\Paris, 4Creative, AMV BBDO and more
  • Girl Guides – Isobar’s Jean Lin tells us why everyone has a glass ceiling, regardless of gender
  • Back Chat – We catch up with Nissan’s David Parkinson to chat about why he enjoys a challenge and which ad he wishes he’d worked on