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The Drum's 22 July issue– from retail’s renaissance to the buy button battle

This issue of The Drum is focused on retail as we explore the latest trends shaping the space and look at how social networks are adopting e-commerce.

Creative Review: 

Social commerce

<strong>Social commerce</strong>

Katie McQuater explores what the hybrid of social commerce means for brands, and whether social networks can ever truly rival Amazon.


Agile adaptors

<strong>Agile adaptors</strong>

The past three years have seen a surge in retailers investing in innovation hubs, but why? The Drum’s Jen Faull takes a look.


What is luxury?

<strong>What is luxury?</strong>

From no-age-statement whiskies to chocolate libraries, blown-glass to NFC geese, our notions of luxury are changing, as Gina Lovett finds out.

Paying it forward

<strong>Paying it forward</strong>

As Apple Pay launches in the UK, Catherine Turner examines how forward-thinking payment innovation is changing shopping as we know it, and how brands can capitalise on contactless.

Also in this issue:

<strong>Also in this issue:</strong>
  • Creative Showcase – A round-up of the best new creative work as voted for by our readers, featuring JWT Melbourne, Adam&EveDDB and more
  • Back Chat – Design icon Wayne Hemingway waxes lyrical about rebuilding the UK’s oldest amusement park, bringing cities together and why the inequality gap is his biggest 
  • Anatomy of an ad – Behind the scenes of Under Armour's 'I Will What I Want' ad featuring Gisele Bündchen