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The Drum’s 28 October issue - From the adblockalypse to Disney and data

In this issue, The Drum addresses the very real and costly implications of ad blockers for the publishing and advertising industries. Is blocking the blockers the answer?

Creative Review: 

Meet the data scientist

<strong>Meet the data scientist</strong>

It has been dubbed the sexiest job of the 21st century, but what exactly is a data scientist and how can the ad industry attract their talents?

Disney and data

<strong>Disney and data</strong>

Can Elsa inspire kids to eat a banana? We find out how Disney is utilising data and partnerships to motivate children to live healthier.

Lose the lookylikies

<strong>Lose the lookylikies</strong>

Tracy De Groose believes the ad industry must abandon its tendency to recruit in its own image or risk stifling creativity

Humanising search

<strong>Humanising search</strong>

What people search for reveals a lot about them, allowing marketers to create more tailored
experiences. So how can brands extract value?