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Agency culture and diversity study launched by The Drum Network & Greengrass

With business culture and diversity issues continuing to dominate the news agenda, The Drum Network is launching a research project among its Elite member agencies to investigate whether investing time, effort and money to understand and develop a more diverse agency team and a more inclusive business culture has a positive impact on long term business success.

In light of a number of high profile gaffs recently around the issue of diversity, this study, which is being run in conjunction with business culture experts Greengrass Consulting, aims to highlight best practise and help agency owners better understand how rapidly growing agency businesses are actively measuring and assessing the culture and diversity that exists within their business and how that converts to a more attractive business both for clients and staff.

Greengrass Consulting, which is headed up by former Futurebrand COO Libby Child and her co-founder Marina Lumley, has agreed to conduct the study which goes live in October, among Drum Network Elite level members at cost price using the globally recognised Denison Organisational Culture Survey (DOCS) system.

Greengrass will conduct the confidential online agency survey with all agency staff and leadership teams and deliver participants with a fully segmented findings report, supported by a telephone debriefing to talk through the findings and potential areas for improvement. The results will be totally confidential, seen only by participants and will be split by departments to give participants a deeper view of which of their teams are happy and performing to their fullest potential.

Participants will benefit from a range of editorial opportunities attached to this project in terms of project updates on The Drum website, potential inclusion in the subsequent report on best practice, inclusion in diversity issue of The Drum Network’s Newsletter and the opportunity to take part in The Drum Network’s Business Jam event based around agency culture and developing high performing teams.

Speaking of the project, Richard Draycott, managing director of The Drum Network, said: “The Drum has taken a leading role in the diversity debate that is raging through our industry at the moment, but The Drum Network believes this is part of a much broader debate on agency culture as a whole. Agencies tend to be so focused on where the next new client is coming from that all too often important business issues such as internal culture, inclusion, diversity, shared ambition and so on are overlooked, even ignored.

“This study is a great opportunity for growing agencies to get a handle on what their internal culture says about them and how it is affecting the performance of their business. It will go much deeper than whether you have a staff pool table or whether you buy your staff drinks on a Friday. This study aims to really get to the bottom of what people need from their employers in order to perform to their full potential and deliver for the business.”

The Drum Network and Greengrass are hosting a webinar on Monday 19th September at 3pm to give more details on how the research will work and what participants will get out of the review. Drum Network Elite members can register for the webinar by clicking here.

Alternatively, to sign up for the study please contact Richard Draycott at The Drum Network by email.

Featured by The Drum