Global technology company Pitney Bowes Inc. has announced a strategic relationship with digital marketing agency NMPi. The new alliance aims to enhance Pitney Bowes’ e-commerce offering with consumer marketing solutions, including international paid-search campaigns, display advertising, social media advertising and optimized Google shopping experiences.
Consumer marketing and customer engagement are key components of Pitney Bowes’ Complete™ Cross-Border offering, a scalable end-to-end global ecommerce solution that can handle all facets of enterprise retail cross-border expansion. With the addition of NMPi’s capabilities, Pitney Bowes will also offer its cross-border clients best-in-class digital marketing solutions.
Jonathan Kapplow, senior vice president, consumer and merchant solutions at Pitney Bowes, said: “Driving demand and purchases is one of the most important things Pitney Bowes does for its clients. We’ve worked with NMPi to develop successful marketing campaigns for many leading retailers who have taken their business cross-border. This formal relationship will allow us to innovate together and bring new performance-based digital marketing solutions to all of our clients. By helping drive consumer demand and incremental revenue growth for our retailers, we further strengthen the core growth engine of our own global e-commerce business.”
Luke Judge, chief executive officer of NMPi, said of the partnership: “In today’s competitive global environment, retailers need every measure of help they can get in driving top-line growth and running their day-to-day operations. Cross-border revenue streams driven by effective digital marketing solutions can help alleviate some of that pressure, but it is often difficult to put the right people and processes in place to get that started. Our relationship with Pitney Bowes makes all of that easier for retailers. With Pitney Bowes, we will offer retailers scalable, global digital marketing solutions that meet consumers where they are and guide them to a superior global e-commerce experience.”
NMPi has five offices globally, in the UK, the Netherlands, Australia, Switzerland and South Africa, and works with clients across industries including fashion, retail, finance, and travel.