Being resilient: is your agency recession proof?

Do you think your agency is recession proof? Accountancy firm, The Wow Company, has given agency owners the opportunity to assess their organisation’s financial vulnerabilities in the event of an economic downturn.

The firm has designed a short survey that stress-tests UK agencies and small businesses in five key areas, with the results allowing participants to compare themselves to businesses across the country.

In exchange for taking part, all participants will receive access to a comprehensive report that benchmarks businesses in terms of mindset, staff, clients, resilience, cashflow and finance.

The report will be published in October 2017 and is set to be the largest of its kind in the UK.

Peter Czapp, co-founder of The Wow Company, said: “It’s important at any life cycle of an agency to really get thinking about how resilient you are and how susceptible you might be to external influences.

“We have carefully created a survey that will test agencies in five crucial areas and we think the subsequent report will be a key resource for owners who are looking to future-proof their business.”

Find out if your agency is recession-proof here.

Featured by The Drum

1