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Lab hires Rosita Wijngaarde as managing partner of performance marketing

Soho-based Lab, an independent full-service digital agency, has announced that Rosita Wijngaarde has joined the performance marketing team as managing partner to drive strategic growth by offering a uniquely transparent and end-to-end solution for marketers.  

With the recent disruption and lack of accountability in the media and performance marketing industry, Lab believes that by offering a truly transparent solution with end-to-end accountability it will help to restore some of the lost credibility.

Lab founder and managing director, Jonny Tooze, said: “You don’t have to be a genius in human behaviour to see that everyone is getting a bit fed up. The lack of accountability, attribution or just valid data for advertisers has got to stop and we want to be the agency to do something about it. What’s great about bringing Rosita on board is that she is an industry leader who feels the same as we do, and she’s joined us with a mission to win some brilliant clients who just want a completely different experience.”

The E2E offering is an integrated solution that combines business consultancy, creative design, UX and digital performance marketing. Uniquely, Lab is offering to be accountable for the whole journey - from ad to sale.

Rosita Wijngaarde commented: "I'm thrilled to join Lab, a unique agency that is a pioneer and leader in neuromarketing and they are obsessed with understanding human behaviour. I'm committed to support the team in its mission to help advertisers increase their top line revenue and offer guidance throughout the digital transformation journey.”

Wijngaarde brings to Lab 26 years of marketing and media strategic experience. She's served a wide range of local and global brands, including Colgate Palmolive, Fiat Group, Chanel, Ikea, KLM airlines and IBM.

Featured by The Drum

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