| posted by

Ad of the Day: Singapore Airlines highlights the gift of giving during the festive season in short film

Singapore Airlines has released a new short film to remind viewers that they are never far from those they love, ahead of the holiday season.

The film, which was created by TBWA\Singapore, tells a touching story inspired by travellers’ experiences.  It features a father who frequently travels for work and each time he flies with the airline, his young daughter leaves a surprise in his bag.

These endearing gifts range from a toy pony to personal drawings, but the gifts become fewer and further in between as she grows older and finally moves away from home. However, one Christmas, she brings back the tradition with the biggest surprise for her father. 

 

 

“We tend to think important moments only happen when we reach our destination, but our journeys are full of them too - especially while up in the skies, where many of us experience heightened emotions” said Michael Chadwick, executive planning director at TBWA.

“With this insight, we decided to tell a simple family story that many of us can personally relate to and that feels authentic for the brand.”

Agency: 
TBWA
Brand: 
Singapore Airlines

Singapore Airlines has released a new short film to remind us that we’re never far from those we love.  
 
Created by TBWA\Singapore, it tells a touching story inspired by travellers’ experiences.

The film features a father who frequently travels for work and each time he flies, his young daughter leaves a surprise in his bag. These endearing gifts range from a toy pony to personal drawings, but these become fewer and further in between as she grows older and finally moves away from home. However, one Christmas, she brings back the tradition with the biggest surprise for her father.  

Creative Agency: TBWA\Singapore

Executive Creative Director: Gary Steele, Hagan de Villiers

Creative Director: Jennie Morris

Senior Writer: Claudia Ribeiro

Art Director: Weicong Chong

Group Head, Brand Team Management: Dawn Lee

Group Brand Director: Harish Nambiar

Brand Manager: Calgary Ying

Executive Planning Director: Michael Chadwick

Planner: Yanting Wong

Producer: Richard Mayo-Smith / Sixtoes

Production House: The Prosecution

Director: Warren Klass

Sound Studio: Fuse 
 
 

 

Featured by The Drum

1