Bloomberg Media and Twitter have officially launched TicToc by Bloomberg, a round the clock news network built for the social media platform that targets the next generation of on-the-go and mobile-first news consumers.
TicToc by Bloomberg combines the news gathering capabilities of Bloomberg's 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter. To support TicToc the operation, Bloomberg is building a dedicated team comprised of editors, producers, social media analysts, product developers, engineers, designers, and marketers.
The first iteration of TicToc by Bloomberg will feature a mix of live video and reporting from its journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter. The news experience is designed to be interactive with Twitter content and consumable on any device.
“We're seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society. With TicToc by Bloomberg, we're fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience," said Justin B. Smith, chief executive of Bloomberg Media.
"The launch of this new network further reinforces our strategy of driving innovation through exciting new products and services that touch a broad audience around the world."
TicToc by Bloomberg recreates the visual presentation of news for a mobile, social world through the use of video, data, and graphics. Users will have access to two types of news content in breaking news and global news update, which is an hourly update of global news in short, digestible clips, refreshed at the top of each hour.
The segment will also be comprised of top global news so that consumers are constantly up to speed on the stories that matter, include slightly longer clips that put news into context and provide deeper analysis of the top news stories of the moment. The top-of-the-hour news coverage will initially be updated from 6am to 10pm EST, expanding to 24 hours in early 2018, while weekend coverage will include regular news updates, prioritizing live breaking news events.
In addition, the global news update will be available for replay and refreshed each hour with evolving stories from around the world. Relevant tweets, curated and verified by Bloomberg, will run below the video programming, allowing consumers to see accurate tweet conversations around the news.
AT&T Business, CA Technologies, CME Group, Goldman Sachs, Infiniti, SAS, TD Ameritrade have signed on as the founding partners of TicToc by Bloomberg and will see their branded native content and unique integrations woven into the video programming.
The partnership with Bloomberg is also part of Twitter's push into carrying more live content. The Drum recently spoke to Laura Froelich, global director of sports partnerships at Twitter about the platform live sports content, as well as Maya Hari, Twitter’s managing director for Asia Pacific, about the company's 35 premium video content partnerships.