One of the biggest headaches brand marketers face is agency search and selection – with so many different options, channels and technologies now on the market, finding the right partner that can offer you the right solutions can be a very time-consuming task. Making the wrong decision can have a devastating impact on hitting your targets and goals and ultimately your bottom line.
Over a decade ago The Drum began to address this issue by creating a platform specially designed to help brands find their perfect partner. Not so much Match.com, more getitrightfirsttime.com
The Recommended Agency Register (RAR) website is a service we provide, dedicated to helping brands quickly navigate to the right partners and make well-informed confident choices about who to work with. The platform uses a unique ratings system, which simplifies the sourcing process.
In the past brands such as Netflix, BBC, Mastercard, Gleneagles Hotel, Destination Canada, Brewdog and Delta have all actively used the platform to search for an agency partner, globally.
The platform allows agencies who are involved, a chance to raise their profile, prove performance and promote their services to prospective clients looking for new partners.
To prove their skills and service levels, agencies must ask their clients to rate their agency through the platform. Clients are sent an email with the ratings form which asks questions about service level and performance and takes around 2-3 minutes to complete. It is a process, which over the years has gathered over 55000 ratings left by brands.
There are currently thousands of agencies on the platform. Rob from MMT who is a current member says “We have been RAR members for 5+ years and have only positive things to say. In that time, the account management has always been excellent, and we have seen first-hand how more and more client-side marketers are using RAR to find agencies.”
If you are an agency and interested in becoming a part of RAR register on the platform here.