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Ad of the Day: Drew Barrymore dances and sings her way through a Crocs musical

Crocs: The Musical (Starring Drew Barrymore)

Drew Barrymore is the model of positivity, and watching her sing and dance her way through a musical for a campaign featuring comfortable footwear is perfect for her sunny disposition.

The Crocs 'Come As You Are' campaign celebrates everyone being comfortable in their own shoes. To kick off the celebration, Crocs global celebrity Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical.

"Comfortable is always and forever," sings Barrymore at the start of the one-minute-40-second musical ad. She then sings that you don't have to be perfect, or care what people think, you just have to be comfortable being you, and thus be comfortable wearing the clog-like Crocs. The brightly colored sets Barrymore dances through match the mult-hued Crocs featured in the ad.

The catchy tune kicks off a campaign that extends throughout 2018, including additional video content featuring Yoona (a K-Pop Star) and Henry Lau (an international superstar), as well as a robust influencer program, Snapchat filter and UGC program. With each piece of content, the brand wants to make clear that when you're comfortable in your own shoes you can do anything.

Agency: 
R/GA Austin
Brand: 
Crocs

This year, Crocs "Come As You Are" campaign is celebrating everyone comfortable in their own shoes. To kick off the celebration, Crocs global celebrity Drew Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical.

The campaign extends throughout 2018, including additional video content featuring Yoona (K-Pop Star) and Henry Lau (international superstar), as well as a robust influencer program, Snapchat filter and UGC program. With each piece of content, it's clear that when you're comfortable in your own shoes you can do anything.

Agency (strategy, creative & media): R/GA Austin
Executive Creative Director: Jonathan Woytek
Creative Director: Chris Cima
Senior Copywriter: Dominique Curtis
Senior Art Director: Fernando Suarez
Songwriter: Dominique Curtis
Group Strategy Director: Kate Rush Sheehy
Senior Strategist: Liz Tavera
Strategist: Christina Queeney
Director of US Content Production: Diego De La Maza
Sr. Content Producer: Laura Walters
Sr. Content Producer: Nick Miller
Content Producer/Still Photography: Summer Allgyer
Business Affairs Manager: Stephen Bernstein
Vice President, Managing Director: Candice Hahn
Group Account Director, Client Service: Meg Wubbenhorst
Account Director, Client Service: Megan Mills

R/GA Singapore -
Account: Dorothy "Dot" Peng / Methavee "Peppermint" Tontaveetong
Production: Marianne Whitman, Natasha Angeline
Strategy: Roana Reyes, Scarlett Li (shanghai)
Creative: Pei Ling Ho, Jia Ying Goh, Pimwadee "Pim" Lai
Production Company: Hungry Man
Director: Dan Opsal
Executive Producer: Jessica Lee
Executive Producer: Tony Choi
DP: Beomsu Choi
Choreographer: Giseok Choi

Brand:
For Crocs The Musical -
Client: Crocs, Inc.
SVP Global Product & Marketing: Michelle Poole
Chief Marketing Officer: Terence Reilly
VP Global Marketing: Heidi Cooley
VP Global Creative Director: James Gardner
Director, Global Marketing Communications: Emily Sly
Global Public Relations Manager: Ryan Roccaforte
Global Social Media Manager: Tom Miner
Global Marketing Operations Sr. Manager: Katie St. Peter
Global Associate Creative Director: Sean Carney
Regional Marketing Director: Serena Di Sarra

Production:
PHOTOGRAPHY:
Executive Producer: Ruth Levy
Photographer: Mark Seliger

Production Company: Hungry Man
Executive Producer: Jacki Sextro
Executive Producer: Dan Duffy
Director: Dan Opsal
DP: John Barr
Production Designer: Maxwell Orgell
Choreographer: Eboni Nichols
Line Producer: Jess Lee

Post Production/VFX:
Post Production: Beast
Executive Producers: Ron Rendon
Producer: Adriane Weast
Editor: Ariel Quintans
Flame Artist / Senior Online Editor: Drew Dela Cruz
Colour: Company 3
Colourist: Bryan Smaller

Music Composition/Audio Mix/Sound Design
Music Company: Beacon Street Studios
Executive Producer: Leslie Dilullo
Composers: Andrew Faltenstein & John Nau
Mix Engineer: Dana Nielsen
Sound Design: Rommel Molina
Mix Producer: Kate Vadnais
Mix Assistant: Vivi Rojas

 

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