For Oscar Mayer, bacon is as good as money. Well, that's according to the brand's latest campaign which introducers diners to a new, porky cryptocurrency: Bacoin.
After 100 years of making bacon, Oscar Mayer is paving the way in the burgeoning fintech landscape by introducing Bacoin, the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon, a campaign done with Mcgarrybowen.
Starting today, Oscar Mayer is giving away a limited amount of Bacoin that fans can mine, track the value of and cash out for real packs of Oscar Mayer Bacon at OscarMayerBacoin.com.
Similar to other cryptocurrencies, the value of Bacoin can be volatile. However, Bacoin stands out by the fact that bacon lovers can boost value by spreading the news via Twitter and email on the website. The more they share, the greater Bacoin is worth. When ready, Bacoin owners can select the best time to cash out and receive real packs of Oscar Mayer Bacon.
The brand has also introduced a spokesperson, Keith Sizzle, who describes himself as a digital prophet and talks about “insanely good bacon” in his yellow hipster specs.
“Oscar Mayer is the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally sugar curing and naturally hardwood smoking our bacon,” said Matt Riezman, brand manager for Oscar Mayer. “Add to that our proven expertise in the bacon-tech space, Bacoin is poised to deliciously revolutionize the cryptocurrency market.”
Oscar Mayer’s has form for headline-grabbing disruptive innovation, with past campaigns including a dating app for bacon lovers, a 'Wake Up and Smell the Bacon' meat-scented alarm clock, and an unmanned drone delivery service.
McGarryBowen: Oscar Mayer 'Bacoin'
Group Creative Directors: Doug Behm, Todd Brusnighan
Associate Creative Directors: David McCradden, Rob Neveau
Senior Copywriter: Matt Frierdich
Director of Content Production: Steve Ross
Manager, Music Production: Carol Riffle
Senior Music Producer: Brandy Ricker
Talent Supervisor: Jamika Logan
Director of Business Affairs: Joann Baker
Sr. Business Manager: Alica Townsend
Executive Director, Planning Department: Shawna Ross
Strategy Director: Andra Mocanu
Senior Strategist, Social Media: Ashley Fowler
Strategist: Corthay Schock
Community Manager: Allison Helberg
Group Managing Director, Account: Tom Smith
Account Director: Randi Schwieger
Account Executive: Claire French
Assistant Account Executive: Lauren Prospect
MB Studio Production/Post Production
Producer: Tracy Tran
Director: Matt Monahan
Editor: Matt Monahan
VFX: Jason Rohler
Colorist: Jason Rohler
Audio: Nealle DiPaolo