Paul Pogba, the Manchester United footballer come lifestyle and cultural icon, is heading up his third 'season' of creative for Adidas.
Pogba, who is as much an influencer now as he is an influence in United's midfield, has unveiled a new range from the sports apparel firm. This encapsulates everything from apparel to sneakers, football boots and more specialised gear carrying Pogba's branding.
The work from Stink Studios goes well beyond football and shows how the right gear and attitude can go a long way. It looks to encapsulates the style and individuality of Pogba, with a Serious Klein laying down his track 'Game Hunt'. In this sense, the ad resembles a music video more than football promo ad.
Pogba previously urged young footballers to follow their own path in Adidas' 'Never Follow' work.
Vote for the ad in The Drum's Creative Works below.
Introducing the adidas Football x Pogba Capsule Collection Season 3. Channeling Paul Pogba´s creativity, famous style and signature swag, the strictly limited collection brings a streetwear look featuring a striking burgundy and metallic grey colour palette. Available tomorrow 9 am.
Studio: Stink Studios
Creative director: Jon Lawton
Executive producer: Tessa Wood
Senior producer: Sara Nouman
Head of production: Andrew Levene