Pools betting operator Colossus Bets has appointed Influence Digital to push the firm’s social media and digital strategy in time for next month’s World Cup.
The agency has been tasked with using social media content in order to attract existing and new customers to Colussus Bet’s crowd betting and lotto sized sports jackpots through a paid media and content strategy approach. Colossus Bets, which was founded in 2012, has distributed more than £100 million in prizes and has over 50 B2B partners globally including Betfair, Betclic, Matchbook and The Football Pools.
Influence Digital will also be tasked with building audiences and brand awareness during the 2018 World Cup, with a further push on sporting events throughout the rest of the summer.
Edward Byrne, head of growth at Colossus said of the appointment, “We’re really excited to be collaborating with Influence Digital. Their enthusiasm, impressive concepts and experience makes them the number one digital agency to support the growth of our exciting social-first consumer business.”
Gareth Currie, co-CEO of Influence Digital added: “We are very pleased to be working with Colossus Bets and support them in introducing crowd-betting to sports fans, and being part of the social football conversation. The World Cup generates more social media interactions than any other sporting event globally, so it’s perfect timing. We look forward to helping develop their social strategy and educate sporting communities on how to get involved by, watching together, betting together and ultimately winning together.”