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Ad of the Day: Brazilian home decor store reproduces classic paintings in ‘Do It Yourself’ campaign

ETNA DIY - Making of

Viewing the works of famed artists like Van Gogh, Renoir and Monet is a rare treat for museum goers, but Brazilian home store Etna has made real-life replicas of some of the classics, which it implies are available to any customer with a good design aesthetic.

The campaign, ‘Do it Yourself,’ by Brazilian agency Artplan, reproduces noted Impressionist paintings in print ads for the store.

The ads recreate the original masterpieces, using objects that can be bought at Etna to compose similar scenarios, including flowers, vases and other home décor items. The brand shows the comparison of prices between the piece of art and the setting assembled by the store, highlighting the variety and easy access to Etna products.

The project consists of three ads with representations of the paintings ‘Roses’ by Van Gogh, Renoir's ‘Le Bouquet’ and Monet's ‘Chrysanthèmes Vase’. A behind-the-scenes video shows how the Artplan artists meticulously put together the recreations to impressive near exact representations of the originals.

See all the recreations and the behind-the-scenes video by clicking the Creative Works box below.

Agency: 
Artplan
Brand: 
Etna

Seeing the works of famed artists like Van Gogh, Renoir and Monet is a rare treat for museum goers, but Brazilian home store Etna has made real-life replicas of the classics, which it implies are available to any customer with a good design aesthetic.

The campaign, ‘Do it Yourself,’ by Brazilian agency Artplan, reproduces noted Impressionist paintings in print ads for the store.

The ads recreate the original masterpieces, using objects that can be bought at Etna to compose similar scenarios, including flowers, vases and other home décor items. The brand shows the comparison of prices between the piece of art and the setting assembled by the store, highlighting the variety and easy access to Etna products.

The project consists of three ads with representations of the paintings ‘Roses’ by Van Gogh, Renoir's ‘Le Bouquet’ and Monet's ‘Chrysanthèmes Vase’. A behind-the-scenes video shows how the Artplan artists meticulously put together the recreations to impressive near exact representations of the originals.

Agency: Artplan
Client: Etna
Pieces: Do It Yourself Van Gogh, Do It Yourself Renoir, Do It Yourself Monet 
Creation: Maurício Perussi, Rafael Zoehler 
Creative Director: Marcos Abrucio, Zico Farina 
Project Manager: Vivian Tomaz 
Graphical Production: Bruno Werner 
Attendance: Eduardo Megale, Thiago Zewe, Beatriz Rodrigues, Jonathan Santos, Laura Loyola 
Media: Francisco Rosa, Nany Porciuncula 
Photographer: Lúcio Cunha 
Image Treatment: Emerson Santos
Mockup: Tiago Cappi
Client Approval: Daniela Maia, Vanessa Pereira
 

 

Featured by The Drum

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