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Ad of the Day: Sunsilk aims to break transgender taboo in Thailand with 'Hair Talk'

Sunsilk 'Hair Talk' - J. Walter Thompson Bangkok

Sunsilk has highlighted the taboos and stygma around transgendered people in Thailand, urging the public to be more accepting in its latest campaign.

The ad titled 'Hair Talk' conceptualised by J. Walter Thompson Bangkok features the story of Rock Kwanlada, first runner-up Miss Tiffany Universe 2017. 

Kwanlada narrates her story about how growing up her father wanted her to act like a boy despite knowing that she was inclined towards being a girl and loved to play with dolls. 

She further highlights how being a transgendered person in the society was looked down upon. However, against all odds, she came to terms with her identity and mustered up the courage to participate in a beauty pageant where she was ultimately declared as a first runner-up.

Vote for the ad below in The Drum's Creative Works.
Agency: 
J.Walter Thompson Bangkok
Brand: 
Sunsilk

Sunsilk highlights the taboo that exists around being a transgender in Thailand in its latest ad.

The advert titled 'Hair Talk' conceptualised by J.Walter Thompson Bangkok features the story of Rock Kwanlada, first runner-up Miss Tiffany Universe 2017. Kwanlada narrates her story about how growing up her father wanted her to act like a boy despite knowing that she was inclined towards being a girl and loved to play with dolls. 

SheungYan Lo / Chairman, APAC Creative Council / Creative Director / J. Walter Thompson APAC

 João Braga / Chief Creative Officer / Creative Director, Copywriter / J. Walter Thompson Bangkok

 Pingkan Rarumangkay / Creative Director / Creative Director / J. Walter Thompson Jakarta

 Sebastian Chendra / Creative Group Head / Copywriter / J. Walter Thompson Jakarta

 Natya Arun / Copywriter / Copywriter / J. Walter Thompson Jakarta

 Edwin Yacob / Art Director / Art Director / J. Walter Thompson Jakarta

 Piya Churarakpong / Creative Director / Copywriter / J. Walter Thompson Bangkok

 Jiradej Penglengpol / Associate Creative Director / Art Director / J. Walter Thompson Bangkok

 Marco Versolato / Global Executive Creative Director / Creative Consultant / J. Walter Thompson Singapore

 Prachawan Ketavan / Head of Planning / Strategist / J. Walter Thompson Bangkok

 Sarah Hempstead / Global Business Director / Global Business Director / J. Walter Thompson Singapore

 Catherine Gianzon / Regional Brand Director / Regional Brand Director / J. Walter Thompson Bangkok

 Len de Rosales / Group Account Director / Group Account Director / J. Walter Thompson Bangkok

 Siriporn Kampong / Account Director / Account Director / J. Walter Thompson Bangkok

 Jiroj Mechoojit / Production Director / Production Director / J. Walter Thompson Bangkok

 Attapong Chooamnard / Agency Producer / Producer / J. Walter Thompson Bangkok

PRODUCTION CREDITS

 Vasuphon Kriangprapakit / Director / JUMP Film

 Chinnapat Potieng / Co-Director / JUMP Film

 Vannapond Noigasame / Assistant diretor / JUMP Film

 Chalonggwut Chorruangsak / Director of photography / JUMP Film

 Wisarut Deelorm / Editor / JUMP Film

 Luksamee Endoo / Art director / JUMP Film

Jeeranun Nutchayapolworakul / Producer / JUMP Film

Yaowalak Saekhow / Production manager / JUMP Film

Nantawan Cherdphol / Production manager / JUMP Film

Sanya Klongkitcharoen / Focus Puller / JUMP Film

Parichad Wisetpanich / Casting team / JUMP Film

Thanatouch Kittikunatip / Makeup – Hair Stylist / JUMP Film

Jirapat Thunnoppachat / Makeup – Hair Stylist / JUMP Film

Kwanhatai Chittiwatana / Costume stylist / JUMP Film

CLIENT CREDITS

 Voraphak Banlengchit / Marketing Director Thailand

 Wichaporn Kanapongsa / Marketing Manager Thailand

 Saraporn Eawpiromkul / Brand Support Manager Thailand

 Panipak Siriratanachaikul / Brand Support Manager Thailand

 Jean-Laurent Ingles / Global Executive Vice-President Hair

 Zeynep Kutlay-Ozcan / Global Brand Vice-President

Vandana Dhoot / Global Branding Director

Jean Madden / Global Senior Brand Manager
 Grace Choo / Global Assistant Brand Manager

 

 

 

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