| posted by

Ad of the Day: babies demand ‘no shit other than ours’ in revolutionary French diaper ad

LITTLE BIG CHANGE - Diapers with something to say

The latest ad from French baby brand Little Big Change embodies the spirit of liberté, égalité, fraternité with babies demanding – via the medium of their nappies – “no shit other than ours” in their diapers.

Accompanied by a rousing percussive beat, the ad from Buzzman features an assortment of babies dressed in nappies graffitied with writing. The infants crawl around each other in an empty dance hall, consequently spelling out how Little Big Change’s products are chlorine-, perfume- and toxin-free, as well as affordable.

The film ends with a revolutionary cry: “In our nappies, no shit other than ours”.

The French campaign is led by the 80-second video and supported on social media.

Agency: 
Buzzman
Brand: 
Little Big Change

The latest ad from French baby brand Little Big Change embodies the spirit of liberté, égalité, fraternité with babies demanding – via the medium of their nappies – “no shit other than ours” in their diapers.

Accompanied by a rousing percussive beat, the ad from Buzzman features an assortment of babies dressed in nappies graffitied with writing. The infants crawl around each other in an empty dance hall, consequently spelling out how Little Big Change’s products are chlorine-, perfume- and toxin-free, as well as affordable.

The film ends with a revolutionary cry: “In our nappies, no shit other than ours”.

The French campaign is led by the 80-second video and supported on social media.

General Director Joel Santos
Marketing Director Tim Vandenbulke
Communication Director Gaelle Vilatte
Digital Marketing Director Eamina Radjdi

Buzzman

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Julien Doucet & Lilian Moine
Artistic Director Julien Doucet
Copywriter Lilian Moine
Artistic Director Assistants Margaux Hontang & Thibault Picot
Copywriter Assistant Rayene Ait Tahar
Account Director Isaure Goetz
Account Manager Nathalie Duchatelet
Head of Strategic Planning Clément Scherrer
Strategic Planning Fanny Camus-Tournier
Head of Social Media Julien Scaglione
Social Media Manager Marie Le Scao
Head of Communication & PR Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar 
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Géraldine Bourguignat
Photographer Jérémy Bouchet

Production Caviar
Sound Production Schmooze
Director Thomas Ralph
Producer Celine Roudaud 
Post Production Firm Studio

 

Featured by The Drum

1