Cheetos are like clouds. Each one is unique, and if you stare at them long enough, you’ll end up seeing familiar shapes. Now, the snack brand is asking you to post the shapes you see in hopes of winning a prize inspired by your shape.
Goodby Silverstein & Partners’ latest campaign for Cheetos celebrates all the shapes that can be found in a bag of Cheetos. Inspired by the popular Cheetos Museum program and the over 200,000 unique Cheetos shape entries over the past two years, this summer’s program adds a whole new twist.
Cheetos has launched a nationwide contest where fans will have a chance to “win what you see” based on the shapes found in their bag of Cheetos. For example, if someone see a Cheetos snack that’s shaped like a guitar, they might be able to win their own electric guitar and concert tickets. If someone sees the shape of a lobster claw, they could win a trip to Hawaii for a lobster feast.
To enter, fans will be asked to look for unique and interesting shapes in their bag of Cheetos, then snap a photo and submit to CheetosWinWhatYouSee.com along with their imaginative description of what the Cheetos shape most resembles.
Eight winners will each get their own custom prize package inspired by their submission, and a total of $100,000 in prizes, experiences and merchandise will be awarded. Plus, Chester Cheetah, the brand’s mascot, has a few prizes up his sleeve to keep things interesting, according to the company.
The contest will run for 10 weeks and launch in tandem with the “What Do You See in Your Cheetos?” TV campaign that encourages Cheetos eaters to let their imaginations roam as they look at their snack.
See some of the short videos by clicking the Creative Works box below.