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Chief makes stars of its directors with new video series

Manchester production company Chief has released the first in a series of videos, profiling talent from its roster of directors. A total of 14 directors are represented by Chief, with a further 10 represented via its sister company, you are here, based in London.

The first video focuses on Charlie Watts, the youngest director on Chief’s roster.

Explaining the motivation behind the videos, Chief’s managing director Colin Offland said: “For me, the directors are the most important part of any production company - they are the talent and what makes us unique. We thought it would be fun to find out what makes them tick. At first, we had planned a series of written interviews but then we thought, ‘Hang on – we’re a video company’!

“We have developed our roster over the past 15 years in order to offer a team that we feel can compete for pretty much any script. Being a regional based production company, it’s important to have the right balance of directors from highly experienced and awarded directors to developing young talent and everything in between.”

Offland added: “One of the great things about Chiefs roster is that everyone gets on exceptionally well and occasionally directors will team up when a script requires a combination of skills that aren’t present in one director.”

Chief’s client’s include TBWA Manchester, TBWA London, The Leith Agency, JWT Cheetham Bell, New Look, McCann-Erickson Manchester and Lucky Generals.

Featured by The Drum

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