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Colt Data Centre Services drives increased international sales pipeline with website launch

Colt Data Centre Services (Colt DCS), a carrier-neutral data centre operator, recently launched a new website to support its international expansion and sales of its hybrid hosting and EDGE connectivity solutions.

Codehouse designed and developed the new website, migrating from an existing WordPress platform to the Sitecore Experience Platform. Integrated with Google Maps and displaying key information about Colt DCS locations all around the world, clicking a data centre location personalises the journey for the visitor by offering them a data sheet download specific to the selected centre. The site also informs the visitor of special events they can attend at that data centre, displays other data centres close by and provides prompts to book that all-important data centre tour.

Geared towards supporting Colt’s international expansion, the website is available to read in English, French, German, Spanish and Japanese. Codehouse used a special export tool to extract all the English-language content from the website for translation into Japanese. The same professionally-translated content was then uploaded back into Sitecore and mapped to the correct fields in the relevant Japanese language version of the website, saving content management man-hours and costs.

Since going live, the Colt DCS website has seen over 50 percent increase in traffic from potential customers in Japan. Colt DCS has also seen a significant increase in website visitors filling in a ‘contact us’ form, asking for a quote and booking a data centre tour.

Brent Dewhurst, digital marketing manager at Colt DCS, said: “Our new website is a real game-changer for us. We’re already seeing more potential customers finding the locations of our data centres around the world, and more relevant leads coming through to boost our revenue pipeline. The new website is making a real difference and its effect on the business has been recognised at the highest levels, so we’re absolutely delighted.”

Claus Rasmussen, chief executive at Codehouse, said: “With a firm eye on the future, and an aim to drive even more leads into the business, the Colt DCS marketing team is now able to produce more content, more confidently, thanks to a relevant, engaged audience coming to their new website. We’re looking forward to continue working with them to drive even more revenue into their business.”

Codehouse has offices in London, Sydney and Colombo, and works with clients such as The AA, Priority Pass, M&G Investments and Nationwide Building Society.

Featured by The Drum

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