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US Creative Works: featuring 72andSunny, AKQA, Shutterstock and more

Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.

Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, July 18.

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Adams Outdoor, Fairway Outdoor: Goodtype 'Goodtype Tuesday billboard challenge'

Agency: Adams Outdoor, Fairway Outdoor
Client: Goodtype
Date: July 2018
Adams Outdoor Advertising and Fairway Outdoor Advertising are donating more than 700 billboards in 21 states to promote lettering artists’ renderings of positive messages. 
The designs came from Goodtype’s #goodtypetuesday challenge, where lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to Goodtype’s Instagram page, a place where nearly one million lettering professionals and enthusiasts connect with one another.
Adams+Fairway discovered the challenge and offered to post submissions with the best design, legibility, and messaging. Twenty-two designs were chosen by designers from 11 US states and eight other countries.
From now through September 23, the designs will be featured on over 700 printed and digital billboards in 21 states. They include Brazilian Luis Felipe Barros Cavalcanti’s ‘Don’t Forget to Smile Today’, Valerie Miyasaki, of Kent, Washington’s ‘Keep Looking Up’ and Carmi Grau, from Berlin’s ‘Today is the Day’, among others.
1.     Aaron Schwartz “Smile, Somebody Thinks Yer Cute” – Films Waldhaus, Switzerland – @akaschwartz
2.     Caren Kreger “Stay Afraid, But Do It Anyway” – Livermore, CA – @everyday.hooray
3.     Luis Felipe Barros Cavalcanti “Don’t Forget to Smile Today” – Recife, Brazil – @felippecavalcanti
4.     Taylor Meyers “Don’t Undersell Yourself” – Akron, OH – @ghostied
5.     Tiffany Dewitt “Be the Reason Someone Smiles Today” – St. George, UT – @livelongandletter
6.     Huyen Dinh “Equality” – Los Angeles, CA – @misshuyendinh
7.     Sanjana Rebecca “You’ll Figure It Out” – Bangalore, India – @sanjanarabbi
8.     Valerie Miyasaki “Keep Looking Up” – Kent, WA – @scribblesavvy
9.     Stephanie Jung “Live Your Dreams” – Boston, MA – @stephmakesletters
10.   Carmi Grau “Today is the Day” – Berlin, Germany – @superniceletters
11.   Tim Singleton “Stay Fabulous” – Toronto, Canada – @timpsingleton
12.   Vera Vinogradova “Stay True” – Moscow, Russia – @veragrapes
13.   Ashley Dreger “You Are a Work of Art” – Vancouver, Canada – @ashdre
14.   Magali Vidal “You Got This” – Buenos Aires, Argentina – @mags_vidal
15.   Ying Ye “All Feelings are Valid” – Tulsa, OK – @justanotherying
16.   Amber Giles “Unplug to Recharge” – Salt Lake City, UT – @flamasterg
17.   Ma Elena Bartolome “Evolve/Love” – Philippines – @elenacreates
18.   Cynthia Lopez “Stay Strong” – Chesapeake, VA – @cynlopink
19.   Josh Carter “Be Cool to Each Other” – Plainsboro, NJ – @jc_superartist
20.   Regan Medlinger “Nothing is Out of Reach” – Wichita Falls, TX – @regan.medlinger
21.   Caroline Sigmon “Breathe” – Charlotte, NC – @carolineesigmon
22.   Michaela White “You Are Simply Magnificent” – Indianapolis, IN – @veggiebombxoxo
Tags: United States

BBDO NY: Bacardi 'Live Moves'

Agency: BBDO NY
Client: Bacardi
Date: June 2018
'Live Moves' is the first music video directed in real-time entirely by fans through Instagram Stories and premiered exclusively on the new IGTV.
Featuring the World of Dance winning duo, Les Twins, and music by Grammy-nominated DJ, A-Trak, the live dance event took place over nine hours in NYC, allowing fans to pick things like locations, choreography, lighting, camera angles, color treatment, and more - all simply by voting on various interactive polls to create an authentic music video.
The video was created by BBDO NY, as part of the Barcardi '#DoWhatMovesYou' campaign.
BBDO Studios
Malia James - Director
Tags: United States, social, Instagram, music video, IGTV, advertising, Branded Content
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Butler, Shine, Stern & Partners (BSSP) : NBA 2K19 'A Boy with a Name'

Agency: Butler, Shine, Stern & Partners (BSSP)
Client: NBA 2K19
Date: July 2018
Greek Freak is his nickname. Six steps is the number it takes him to get across the court. Fear the Deer is his team’s tagline. Rise, as in he’s on the rise to stardom. These are the key words and attributes to describe NBA 2K’s newest cover athlete – its first international - Giannis Antetokounmpo.
Centered on the notion that NBA players like Antetokounmpo are becoming cultural icons and legends, however the masses don’t always know his name, this initiative aims to highlight his humble beginnings and take fans through his inspirational journey to stardom. A journey which NBA 2K players can emulate through the game, reaching that level of status where one day others will know their name too. Giannis is now a Milwaukee Bucks standout and two-time NBA All-Star, and has earned the nickname “Greek Freak” for his incredible athletic abilities. In addition to phrases which hold significance to Giannis appearing on his Standard Edition cover and video, the video also features a voiceover by his mother, making the piece even more personal.  
'They Will Know Your Name' campaign first launched on June 5 with the reveal of the NBA 2K19 20th Anniversary Edition featuring cover athlete LeBron James and the introduction of the new NBA 2K19 tagline. That was followed by the release of a mini-documentary featuring newly-drafted basketball star, Trae Young, on June 20 and a stunt at the NBA Draft. Picked #5 overall by the Atlanta Hawks, Young had “They Will Know Your Name” sewn into his suit jacket, which he flashed to the cameras on national TV.
The cover art and video featuring Giannis were created by BSSP, and will be promoted predominately on 2K’s social channels: Instagram, Facebook, Twitter and YouTube. All content will drive fans to pre-order the Standard Edition version which is available September 11. 
Agency: BSSP
Sinan Dagli – Creative Director
Zach Shapiro – Senior Art Director
Patrick French – Copywriter
Zack Browne – Copywriter 
Vince Genovese – Executive Director of Integrated Production
Jeremy Arth – Senior Producer
Alex Eley – Account Director
Mal Gretz – Account Supervisor
Nico Litonjua – Editor 
MK12 – Production Company 
One Union Recording – Mix
Matt Zipkin – Engineer  
Tags: United States
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72andSunny Los Angeles: eBay '$119 Deals'

Agency: 72andSunny Los Angeles
Client: eBay
Date: July 2018
Taking a dig at Amazon Prime's new pricing, eBay asks 'why pay $119 for a membership when you can spend that on the items you love?'
The latest films from eBay, in partnership with 72andSunny Los Angeles, feature real people (not actors) showcasing their passions and how eBay can help fuel those pursuits with a range of products at top prices. 
EBay revealed more than a hundred deals for $119 across categories like electronics, home, fashion and sporting goods - all with free shipping and no membership required - making it easier than ever to unleash a new passion. Shoppers can expect more massive discounts over the next two weeks, and with no summer blackouts, eBay’s recently launched 'Best Price Guarantee' program also offers 110% of the price difference for eligible competitors on more than 100,000 items. 
Directed by Academy Award nominee, Zachary Heinzerling, the films will air nationally on broadcast, social and digital. 
Suzy Deering, chief marketing officer for eBay Americas noted: “Shoppers are smart and they want to make the most of their $119, so eBay is offering hundreds of deals with free shipping and no membership required. We are giving our customers deals that match their interests, and will be bringing them to life through a series of new creative spots that capture the passions of our shoppers.” 
Agency: 72andSunny LA
Client: eBay
Director: Zachary Heinzerling
Tags: United States
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Goodby Silverstein & Partners: Cheetos 'Win What You See'

Agency: Goodby Silverstein & Partners
Client: Cheetos
Date: July 2018
Goodby Silverstein & Partners’ latest campaign for Cheetos celebrates all the shapes that can be found in a bag of Cheetos. Inspired by the popular Cheetos Museum program and the over 200,000 unique Cheetos shape entries over the past two years, this summer’s program adds a whole new twist. Cheetos has launched a nationwide contest where fans will have a chance to “win what you see” based on the shapes found in their bag of Cheetos. For example, if someone see a Cheetos snack that’s shaped like a guitar, they might be able to win their own electric guitar and concert tickets. If someone sees the shape of a lobster claw they could win a trip to Hawaii for a lobster feast.
To enter, fans will be asked to look for unique and interesting shapes in their bag of Cheetos, then snap a photo and submit to CheetosWinWhatYouSee.com along with their imaginative description of what the Cheetos shape most resembles.
Eight winners will each get their own custom prize package inspired by their submission, and a total of $100,000 in prizes, experiences and merchandise will be awarded.
Client: Frito Lay Cheetos
Ad Agency: Goodby, Silverstein & Partners       
Chief Creative Officer, Partner: Margaret Johnson
Creative Director: Jeff Gillette
Associate Creative Director: Kurt Mills
Associate Creative Director: Florian Marquardt
Art Director: Jeff Fang
Copywriter: Jonathan Pelleg
Account Services
Managing Partner: Brian McPherson
Group Account Director: Meredith Williams
Account Director: Becca Morris
Account Manager: Molly Navalinski
Assistant Account Manager: Sydney Campbell
Brand and Communication Strategy
Head of Brand Strategy: Bonnie Wan
Group Brand Strategy Director: Ralph Paone
Sr. Brand Strategist: Harper Bokum-Fauth
Communication Strategist: Catherine Kim
Business Affairs
Business Affairs Manager: Heidi Killeen
Director/Editor: Isaak Le
Director of Photography: Cody Towner
Gaffer: Michael Miller
Line Producer: Sarah Kallas
Agency Producer: Austin Kim
Set Design: Athena Studios, California Model & Design Group
Audio Engineer: Nicholas DeMatteo
Audio Engineer: David Michel-Ruddy
Motion/Design: Jason Jobe
Executive Post Producer: John Dutton
Executive Audio Producer: Luke Dillon
Tags: United States
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