Advantage Solutions, a California-based tech firm, has acquired mobile video specialist Jun Group.
Advantage has been building an advanced shopper marketing tool called MomentAware, which has used real-time geo-location data to help brands and retailers scale consumer engagement.
The purchase has added Jun Group’s location-based mobile adtech products to the roster of services that Advantage has provided to its clients. Jun Group’s tech has reached consumers through mobile applications, creating custom audience segments from opt-in poll questions. Data from its polls has helped it deliver premium video ads across mobile devices and desktop.
Adding Jun Group’s platform into the mix now enables the company to deliver tailored messaging across screens to customers who are most likely to take action.
Clients of both companies will enjoy the benefits of truly consumer-centric advertising that’s both highly targeted and works seamlessly across channels.
Jill Griffin, president of Advantage Marketing Partners said in a statement to The Drum: “Jun Group’s mobile technology enhances our ability to reach the right people, at the right times, with the right messages. This partnership instantly places Advantage at the forefront of multi-channel, holistic marketing that’s based on consumer preference and personal Interest.”
Jun Group chief executive Mitchell Reichgut added: “How and where someone finds your message is as important as the message itself. We consistently outperform the industry by finding the right people and putting them in control of the ad experience. Together with Advantage we’ll extend this concept into a true, 360-degree marketing platform that delivers exceptional value for advertisers, and for their customers across multiple channels and locations.”
Reichgut had made a prediction to The Drum back in January that 2018 would be the year of a sophisticated consumer. According to Advantage Solutions, clients of both companies can now reach this kind of mobile-driven shopper with targeted ad products.