Depop, a social marketplace where over 10m people buy, sell and discover unique items has collaborated with DesignStudio to launch its first-ever global advertising campaign.
Showcasing the creative – and 'proudly individual' – minds of Depop’s entrepreneurial community, Depop's ads feature intriguing user bios, taken from real Depop profiles and given centrestage. The campaign highlights a wide range of existing sellers, from model Jazzelle Zanaughtti of uglyworldwide, to Jovel, a 19-year old transgender male known for pushing fashion boundaries.
The digital and social campaign will see a further 20 bios highlighted and will launch simultaneously across major cities worldwide, as well as key universities across the USA. Print ads will also appear in cultural magazines.
Maria Raga, chief executive officer of Depop, said: “The entire purpose of this campaign is to highlight our community - the different styles, different subcultures and vast creative expressions across our platform. Introducing our sellers in a new light was the inspiration and driving force of this campaign.”
Headquartered in London, Depop also has offices in Milan, New York, and Los Angeles. The Depop app has been downloaded over 10 million times and has more than 2.7M monthly active users (80% of users are aged below 25 years old). Last year, Depop sold $230 million worth of clothing and are currently on track to double that figure in 2018.
DesignStudio is a global brand experience and design agency based in London and San Francisco. Recent rebrands by the agency include Airbnb, The Premier League, Deliveroo and a previous collaboration with Depop.