For many, the thought of the political process makes them feel ill. The non-stop onslaught of partisan ads, social posts and 24-hour news cycle is enough to wear out the best of any voter, which is why a new video has been created promoting a cure for voter malaise – ‘Voter RX.’
Voter RX, known by its generic name, “voting,” as the video states, is the key to alleviating inactive citizenship, chronic apathy, and most importantly, ‘electile dysfunction.’
The video was created by Dream Tree Film & Productions, which also produced the humorous Nature RX that garnered over 40 million views, in collaboration with Fortnight Collective. Voter RX utilizes humor via a prescription ad spoof to encourage people of all ages, specifically millennials, to go out and vote. The video aims to tap into the grief some may feel now for not voting in the past – those who suffer from the dreaded ‘electile dysfunction,’ as well as those who were previously apathetic about politics.
The digital spot features individuals who represent both parties, as well as the aforementioned apathetic non-voters, thus appealing to anyone and everyone whilst drawing a commonality between these seemingly starkly different people -- all of their frustrations can be “cured” by voting.
“Voting is more effective than any other method for treating: verbal incontinence, cynicism, hopelessness, disillusionment, spontaneous face palming, and getting my head out of my ass,” states several of the people in the video.
Dream Tree and Fortnight Collective look to achieve their goal of increasing millennial voter participation by 5-10%.