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Business on the move including Lactalis, Subaru, Toyota, and more

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Americas wins

Japanese car brand Toyota has confirmed it will advertise at the Super Bowl for a second year running. But in a blow to Saatchi & Saatchi, it has opted to give the creative brief to multicultural agency Burrell Communications.

Mistress continues to expand its portfolio of consumer brands with the announcement of T3 Micro as a digital and social media client.

Wingstop has appointed Leo Burnett Chicago as its lead creative agency of record following a multi-agency pitch. 

Peter Mayer Advertising has been named the agency of record for GoAuto Insurance. 

Intersection has been awarded a new seven-year contract with NJ Transit. 

EMEA wins

This week's acquisitions

  • Project Worldwide has acquired Darkhorse, a New Zealand-based experiential agency 

The University of Derby has handed its contact for advertising and marketing services to Education Cubed.

Butlin’s creative account has gone to Leo Burnett, ending its seven-year relationship with independent ad agency Now, as the brand forges ahead with a five-year transformation plan.

Leo Burnett has won Butlin’s creative account after a competitive pitch. 

Jam has been appointed by Hydes Brewery following a competitive pitch to revitalise its established Beer Studio range of cask ales.

Pernod Ricard UK has appointed John Doe to handle all elements of its Christmas anti-drink driving campaign - 'Better Journeys Home'. 

Following a pitch process, Subaru (UK) has appointed Goodstuff Communications to their £3M UK media planning and buying business. 

Office of the Public Guardian (OPG), an executive agency of the Ministry of Justice, has appointed Stack to launch their Lasting Powers of Attorney (LPA) campaign following a government pitch against a number of agencies. 

Glorious! Foods has appointed Extreme to handle its social media marketing strategy, following a competitive pitch. 

TimeOne - Mobile, part of the TimeOne Group, has entered the programmatic audio market for the first time, partnering with the newly established audio agency, Trisonic, to deliver the creative.

Zenith has won the global media business for French dairy giant Lactalis following a global business pitch. As the master agency partner, Zenith will now manage 75% of Lactalis’ markets.

Apac wins 

International Hockey Federation (FIH) has named Indian sports game brand, Dream11 as its global partner in a four-year agreement.

Carro has appointed Redhill as its public relations agency for Singapore, Thailand and Indonesia following a pitch process in September this year involving multiple agencies. 

Gung Ho Communications has secured multiple client wins across a multitude of sectors within the agency. Wins include Crew Clothing, Vivobarefoot and male yoga brand, Ohmme. 

Launches

One month after Condé Nast revealed it set up an ad agency and brand consultancy within its British headquarters, the company is unifying its creative hubs across 11 international markets to better serve brands. The Creative Studio Network, promises "more collective experience and unique access to international talent" for global clients.

Indian music app JioMusic has joined forces with streaming service Saavn to roll out an integrated platform titled JioSaavn.

Mporium Group has launched a performance-led trading division: MporiumX.

B2B marketing agency Pulse has rebranded to Transmission. It has opened three new offices in San Francisco, Singapore, and Sydney, adding to existing offices in London and Munich.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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