Totaljobs has revealed its new brand identity to kick start the new year and remind prospective applicants about the power of feeling refreshed and embracing the job search.
Creative agency DesignStudio and production team Left Productions worked on this job to revitalise the Totaljobs brand and bring to life its signature T signage, which can now be easily recognised across different platforms.
The agency was also behind its newly-released spot, Get everything you need from a job (below), which was released on the last day of 2018 in anticipation of the year ahead.
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DesignStudio met with many Totaljobs employees to understand how the brand services its employers and workers.
With almost 300,000 live job vacancies on the platform at any given time, the brand offers a variety of roles to candidates across a range of industries – from bartending to Full Stack Python Django Developer.
Totaljobs works by focusing on the individual and prioritising their values throughout the personalised job search, which is reflected in the ad where the new logo grows and shrinks to reflect the different demands and expectations of peoples’ jobs. No one size fits all. The ad's sentiment aims to appeal to people in all stages of the job search.
The spot will air across terrestrial and digital channels, with additional radio, outdoor, mobile and online assets being pushed out. It marks Totaljobs’ biggest campaign to date and will run from January 1 until March 31 in the North of England, expecting to reach more than eight million people.
“With over 34 million workers in the UK, the new brand look and feel celebrates the unique requirements for each job and our research shows that our users see the Totaljobs platform as both the needle and the haystack when finding their next role,” said Martin Talbot, group marketing director at Totaljobs Group. “Be it someone finding their first job, career progression, or a complete career change altogether, UK employers are hiring the talent they need through Totaljobs.”
The campaign is a direct call to action, encouraging to get viewers to head to the Totaljobs site and find the job they want.
"The new Totaljobs identity and positioning embodies their unique proposition; using their industry experience and market-leading technology to understand what matters most to people in a job and help them make their next move matter,” said DesignStudio creative director Alex Johns. “Whoever they are, whatever they do. Part time or full time, general roles or specific vocations. "