Girls across the US who don't have access to period protection often miss out on school and the activities they love, so Walmart and Always have partnered to donate a year's worth of period products to 50 girls' teams in all 50 states.
The project is a continuation of Always' #EndPeriodPoverty initiative that launched last August.
A recent survey from Always Confidence & Puberty showed that one-in-five US girls miss school due to a lack of period products. So, in collaboration with America’s Promise Alliance, Walmart and Always have started giving out the necessary products to local extracurricular organizations so girls can overcome period poverty.
“We’re so excited to help ensure that fewer girls miss the extracurricular activities they enjoy most due to lack of access to period products,” said Marty Vanderstelt, brand director for North America Always. “We know that this is a crucial life stage for young women and, with the support of Walmart, we want to help them have every opportunity to continue to grow and become whoever they want to be.”
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The project kicked off in Florida where Walmart and Always, a Procter & Gamble company, donated a year's supply of pads to a local martial arts studio that serves girls in need.
"I feel awful, because if I miss a day I'm wasting something that will help me in life later," one girl said on the struggle of period poverty.
After the donation, that changed.
"I'm not going to miss practice, for sure, with a year's supply," said another girl.
Thanks to the donation, one young martial artist said, "I know I'm powerful."
Brands are increasingly bringing awareness to the stress period poverty puts on young women.
In August, Hey Girls UK printed a DIY sanitary towel in the newspaper to highlight the grim options available to girls who cannot afford sanitary items.
In November, Liverpool Football Club joined the fight against period poverty as it began offering free period products in Anfield's women's bathrooms.