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Pantene Japan signs influencer baby and grey-haired model as ambassadors to champion ageless self-expression

Pantene Japan has signed its first baby and grey-haired ambassadors for a campaign, by Grey Tokyo, that aims to champion self-expression through every life stage, called ‘#HairWeGo My Hair Moves Me Forward’.

According to Pantene, Sato Kondo has received admiration for championing natural, un-dyed grey hair, while Japanese baby girl “babychanco” has found fame online for her long, thick hair, despite being of such a young age.


Pantene says the relationship with babychanco’s family started because of an article in US magazine People used a picture caption stating ‘get this kid a Pantene ad!”, which the marketing team decided was a great idea.



The pair featured in a print ad this week in Japanese newspaper Asahi Shimbun on January 7th, 2019. Pantene has also released a film to celebrate babychanco’s first birthday, telling the story of why the small girl represents its message of being your true self, from day one.

: '#HairWeGo My Hair Moves Me Forward'

Date: January 2019
Pantene Japan launched the adverting campaign “#HairWeGo My Hair Moves Me Forward” in the Japanese national newspaper “Asahi Shimbun” on January 7th, 2019 featuring Ms. Sato Kondo and babychanco. Pantene Japan selected Ms. Sato Kondo who is the first ever gray hair advertising ambassador for Pantene Japan and Japanese baby girl called babychanco known as full head of voluminous hair all over the world who both attracted attention with their own style of expressing themselves through their hair in 2018
Tags: Japan, beauty, influencer marketing


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