His brief tenure coincided with PepsiCo’s acquisition of the carbonated drink specialist in December for $3.2bn. SodaStream’s head of global marketing communications, Shiri Hellmann, will now fill the position over the interim.
Reports suggest that Herrera’s departure also dovetailed with the final presentations in a creative agency review launched late last year. A winner for this review has yet to be announced but the finalists include MullenLowe, Johannes Leonardo and Barton F Graf.
Herrera has quit in order to accept another role as senior vice-president, head of marketing for Americas, at car rental giant Avis Budget Group.
He is credited with transforming the fortunes of Weight Watchers during a three-year spell as chief marketing officer.