In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to Verizon Media's UK managing director Anna Watkins.
What was your first ever job?
It would have been washing my dad's car to earn my £1 pocket money each week. Smart man.
Which industry buzzword annoys you most?
Who do you find most interesting to follow on social media?
@POTUS is truly mind-boggling.
what is the highlight of your career (so far?)
Working with such a creative, inspiring and intelligent bunch of people every step of the way.
What piece of tech can you not live without?
It's baffling that I was born in London yet still seem to use Citymapper every day.
Who or what did you have posters of on your bedroom wall as a teenager?
Adam Ant and Count Dracula (aged 7). I'm not quite sure what that says about me.
In advertising, what needs to change soon?
We need a truly diverse workforce.
If you could change anything about a social media platform you use, which one and what would you choose to do?
It’s more a question of changing myself - I need to flex my creative muscles if I’m ever to make more than one friend on Tumblr...
What is (in your opinion) the greatest film/album/book of your life?
Scarface / Sign of the Times / War and Peace - delusions of grandeur, mine and theirs.
Which industry event can you not afford to miss each year and why?
The big awards bashes - it's like going to a series of weddings where you know half the guests.
The Drum's 10 Questions With... runs each week with previous entries available to view here.