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Ice Age – The Lost Kingdom partners with Media Bounty to launch its UK tour

Outdoor experience Ice Age – The Lost Kingdom has partnered with creative social media agency Media Bounty to launch its animatronic event across the UK.

Ice Age - The Lost Kingdom is a spectacular outdoor experience aimed at family audiences with over 40 impressive installations of animated life-sized beasts. Visitors will learn about and come face to face with huge Ice Age beasts including the woolly mammoth, smilodon (sabre toothed tiger), megatherium (giant sloth) and more.

These beasts from 70,000 years ago are brought to life through animatronics, with roaring sound effects making for a thrilling experience for children and adults alike.

Media Bounty is behind the paid media strategy including social, native, Pay-Per-Click advertising and influencer support.

“Our goal is to make a truly awesome educational and entertaining family day out” said global event producer and marketing director, Naz Kabir. “Media Bounty created an extensive media strategy for our launch and was the perfect partner to help us launch Europe’s first outdoor touring Ice Age experience.”

Tickets for the London event go on sale on 5 February 2019. An early bird discount of 20% is available for all bookings made before 28 February 2019 using promo code: EARLYBIRD20.

Media Bounty works with clients across a variety of sectors including Bodyform, Method, Ecover and KIND snacks.

Featured by The Drum

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