| posted by

DB Exports creates ballad to celebrate the romance of low carb beer

I'm Drinking It For You

New Zealand beer DB Export is celebrating Valentine’s Day with an R&B ballad to low carb beer.

The irreverant campaign features a full-length song, I’m Drinking It For You, and music video, and is already at number two on the New Zealand iTunes charts. The campaign, for DB Export’s new low carb beer, encourages couples to choose a low carb beer as a romantic gesture for your other half.  

DB believes the campaign breaks new ground by recognising male and female drinkers equally.

The ballad was recorded by kiwi singers Keshia and Tom with the two rising stars also performing in the music video. The song is available on a host of streaming platforms including Spotify and Apple music. Remixes will also be available and DB Export will host live performances around New Zealand.

The campaign also includes karaoke beer tastings, beer bouquets and digital singing telegrams, where users can customise lyrics for their loved ones.

The campaign was created by ColensoBBDO and directed by Damien Shatford from The Sweetshop.

: 'I'm Drinking It For You'

Agency:
Client:
Date: February 2019

New Zealand beer DB Export is celebrating Valentine’s Day with an R&B ballad to low carb beer. The irreverant campaign features a full-length song, I’m Drinking It For You, and music video, and aims to encourages couples to choose DB Export’s new low carb beer as a romantic gesture for your other half.  

Credits:
 

Client: DB Breweries

Agency: Colenso BBDO

Director: Damien Shatford

Production Company: The Sweetshop

Sound Design & Mix: Liquid Studios

Music Production: WorldPeace.fyi

Online: The Machine Room

Tags: New Zealand
 
 
Loading...

 

Featured by The Drum

1