Hasbro, Inc. has announced that Jamie Gutfreund will be joining the toy, game and play company as chief consumer experience officer (CXO) starting April 15.
Gutfreund will be based in Pawtucket, Rhode Island at Hasbro’s corporate headquarters and report to John Frascotti, president and chief operating officer.
Gutfreund joins Hasbro from Wunderman Thompson, a WPP Company, where she served as global chief marketing officer and helped to establish the firm’s reputation as a dynamic global digital organization.
In the newly-created C-level position, Gutfreund will lead the design and implementation of consumer-focused strategies that connect Hasbro’s brands with global audiences. She will oversee several of the company’s global marketing functions, including its internal creative agency, Global Consumer Insights organization and global media management team, among others.
“Jamie brings a breadth of experience in driving strategies that build brands through innovation and technology, global marketing campaigns, and proprietary research,” said Frascotti. “Jamie is a well-respected and highly creative digital marketer and I am thrilled to welcome her to the Hasbro family.”
Prior to her time at Wunderman Thompson, she was the chief strategy officer at The Intelligence Group, a division of Creative Artists Agency, before moving with the division’s acquisition to Deep Focus as chief marketing officer. She also held positions at Expedia, Microsoft and Prodigy, developing original content, communications and business strategies for clients, brands and entertainment partners.
Gutfreund is part of The Drum's US Editorial Advisory Board.