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US Women’s Soccer Team highlighted in Fox spots leading up to World Cup

GOLIATH | The 2019 FIFA Women’s World Cup on FOX

The US Women’s Soccer Team is a tough bunch. Three spots for Fox Sports highlight the team and its stars, showing the unbending determination it embodies as it heads into competition in France to defend its World Cup title.

With three World Cup titles, four Olympic Golds, and countless domestic and international trophies under its belt, the US Women’s Team isn’t just one of the best women’s teams, but one of the greatest sports teams of all time. To showcase the unapologetic fierceness of the national team as it heads into the 2019 Women’s World Cup, the campaign entitled ‘All Eyes On Us’ pays homage to the legacy built by Mia Hamm and Abby Wambach.

Fox Sports teamed up with Wieden+Kennedy New York to celebrate one of the greatest teams in sports history in a campaign that displays why the team is so dominant on the world stage.

In ‘Goliath,’ the whole team is featured as a Goliath with many Davids trying to knock them down. A voice over states, “This Goliath isn’t just bigger, or faster, she wants it more,” as the team charges in slow motion towards the camera.

‘Warrior’ centers on Megan Rapinoe, with scenes of her getting slide tackled and knocked down, but always getting up and scoring. ‘The Finisher’ focuses on Alex Morgan. They call her the finisher because “she’s the last thing they’ll see, before it’s too late.”

The campaign comes at a time when the US Women’s Soccer Team is fighting for pay equity with its male counterpart. The team has filed a federal class-action lawsuit in the US District Court in Los Angeles against the United States Soccer Federation (USSF), suing for “institutionalized gender discrimination,” in violation of the 1964 Civil Rights Act.

To help the team, the makers of Luna nutritional bars, Clif Bar & Co, is pledging $31,250 to each player who makes the 23-woman World Cup roster, which the company says is equal to the difference between what the USSF pays the men’s and women’s national teams in bonus money for qualifying.

See the spots by clicking on the Creative Works box below.

: 'Goliath, Warrior, Finisher'

Agency:
Client:
Date: April 2019
With three World Cup titles, four Olympic Golds, and countless domestic and international trophies under their belts, the US Women’s Team isn’t just one of the best women’s teams, but one of the greatest sports teams of all time. To showcase the unapologetic fierceness of the national team as they head into the 2019 Women’s World Cup, the campaign entitled ‘All Eyes On Us’ pays homage to the legacy built by Mia Hamm and Abby Wambach.
Fox Sports teamed up with Wieden+Kennedy New York to celebrate one of the greatest teams in sports history in a campaign that displays why the team is so dominant on the world stage.
In ‘Goliath,’ the whole team is featured as a Goliath with many Davids trying to knock them down. A voice over states, “This Goliath isn’t just bigger, or faster, she wants it more,” as the team charges in slow motion towards the camera.
‘Warrior’ centers on Megan Rapinoe, with scenes of her getting slide tackled and knocked down, but always getting up and scoring. ‘The Finisher’ focuses on Alex Morgan. They call her the finisher because “she’s the last thing they’ll see, before it’s too late.”
Credits:
 
 
 
FOX SPORTS
EVP, Head of Marketing
Robert Gottlieb
SVP, On-Air Promotions
Bill Battin
SVP, Consumer Marketing
Whit Haskel
VP, Brand Marketing
Nancy MacDonald
VP Creative
Blake Danforth
Sr. Creative Director
Steve Lewis
VP, Production
Claudina Mercado
Director, On-Air Promotions
Jessica Scharer, Meghan de Andrade
Production Assistant
John Tyler Osborn
 
 
W+K NEW YORK
Executive Creative Director
Karl Lieberman
Creative Directors
Gary Van Dzura, Christine Gignac
Copywriters
Matt Mulvey
Art Director
Lawrence Melilli, Meredith Marino
Head of Integrated Production
Nick Setounski
Executive Producer
Alison Hill
Producer
Dom Tunon
Account
Mike Welch, Matt Angrisani, Alex Scaros, Liz Lindberg
Project Management
Yann Samuels, Carly Lissak
Director of Business Affairs
Patrick O’Donoghue
Business Affairs
Lindsey Timko, Andrea Sierra, Madeleine Hale
Traffic
Sonia Bisono
 
PRODUCTION
Production Company
Supply & Demand
Director
Joseph Kahn
Executive Producer
Tim Case and Jeff Scruton
Line Producer
Ron Mohrhoff
HoP
Nathan de la Ronda
 
Director of Photography
Robert Elswit
 
 
 
EDITORIAL
Editorial Company
FinalCut
Editor
Spencer Campbell
Post Producer
Penny Ensley
Executive Producer
Sarah Roebuck
Assistant Editor
Lucas Moesch
 
VFX
VFX Company
JAMM
VFX Supervisor, Lead Flame Artist
Patrick Munoz
VFX Supervisor, Flame Artist
Jake Montgomery
VFX Supervisor, CG Artist
Andy Boyd
Lead Flame Artist
Brian Hajek
Nuke Compositor
Rodrigo Jiminez
CG Lead
Zak DiMaria
CG Artist
Ben Martin, Juan Salazar
Executive Producer
Asher Edwards
Producer
Ashley Greyson
 
 
COLOR GRADE
Telecine Company
Company3
Colorist
Tom Poole
Producer
Alexandra Lubrano
 
MIX
Mix Company
Sound Lounge
Engineer
Rob Sayers
Producer
Lauren Mullen
 
SOUND DESIGN
Audio Sound Design Facility
Grand Central Sound Studio
Sound Designer
Raja Seghal, Aaron Taffel, Gary Turnbull
Audio Producer
Molly Butcher
 
 
MUSIC
Title
The Hunt
Artist
Jonny Greenwood
 
 
MUSIC CONSULTANCY
Company
Premier Music Group
Music Consultants
Rob Semmer, Claire Hecamp
 
COMPOSED MUSIC
Music House
Storefront Music
Tags: United States
 
 
 
 
 
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