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Paddy Power and Louis Walsh urge EU to avenge Brexit at Eurovision

EUREVISION

Paddy Power has enlisted X-Factor judge Louis Walsh to egg on the European continent to vote for the UK in this year's Eurovision contest; to avenge Brexit.

Ahead of Saturday's show (18 May) 'EU-Revision' cheekily encourages viewers across Europe to give their Eurovision points to the UK, noting how if Britain wins it will have to host the contest in 2020 and open its borders to EU contestants.  

The campaign will launch in Europe with an event in Dublin as well as running billboards and print in neighbouring EU countries. 

As Irish representatives, Paddy Power and Walsh are taking a light-hearted approach to the UK's EU departure. To mark the launch of the 'EU-Revision' campaign, Walsh can be seen fronting a tongue-in-cheek film that calls other EU countries to action.

After commending the musical talent that has arisen from the brotherhood of exceptional nations Walsh juts in to say "and then along came Brexit and ruined everything". Walsh then playfully teases that he is "coming out... in support of the UK at Eurovision." 

Calling all the EU countries to arms, Walsh jokes: “If [the UK] win, next year they’ll have to host the festival and welcome thousands of Poles, Italians, Romanians, Irish…all those people that Theresa May, Boris Johnson and Jacob Rees-Mogg love so much."

Throwing even more salt in their wound, Paddy Power highlights how the cost of hosting the festival will add to the UK's already inflated Brexit bill.

Paddy Power is never one to shy away from controversy, with a history of inflammatory work.  

Last week, it shrugged off a ban from the Advertising Standard's Authority (ASA) that made light of footballer Ryan Giggs' scandalous eight-year affair with his brother Rhodri's wife.

: 'EU-Revision'

Agency:
Client:
Date: May 2019
Paddy Power and X-Factor judge Louis Walsh is egging on the continent, and daring them to vote for the UK in this year's Eurovision contest - in revenge for Brexit.
Ahead of Saturday's show (18 May) 'EU-Revision' cheekily encourages people across Europe to give their Eurovision points to the UK because if Britain wins, it will have to host the contest and open its borders. 
As Irish representatives, Paddy Power and Walsh have decided to react more light-heartedly to its closest neighbour departing from the union. The campaign, which is created by Spanish creative agency Officer & Gentleman, will launch across other remaining countries with a launch event, billboards and print. 
To mark the launch of the 'EU-Revision' campaign, Walsh hosts a tongue-in-cheek film that calls the EU countries to action. 
After commending the musical talent that has arisen from the brotherhood of exceptional nations Walsh juts in to say: "and then along came Brexit and ruined everything!"
Walsh then playfully teases that he is "coming out" - a media speculation he has been at the receiving end of for years. He then continues "... in support of the UK at Eurovision." 
Calling all the EU countries to arms, Walsh jokes: “If [the UK] win, next year they’ll have to host the festival and welcome thousands of Poles, Italians, Romanians, Irish…all those people that May, Boris and Mogg love so much."
Throwing even more salt in their wounds, the cost of hosting the festival will add to the already inflated “Brexit Bill” prompting what Walsh refers to as a “real Brexit Party” in reference to Nigel Farage’s newly formed political party.
Credits:
 
 
 
 
 
 
Client: Paddy Power
Head of PR: Lee Price
Agency: Officer & Gentleman
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz
Managing Director: Jose Ortiz
Creative Supervisors: Juan Aldeanueva & Sergio Sanz
Head of Art: Juanlu Poza
Senior Art Director: Luis Alvarez
Junior Art Director: Javier Malluguiza
Junior Copywriter: Emilio Franquelo
Account Supervisor: Inma Ortega
Account Executive: Marta Cintero
Agency Producer: Beto PF
Director: Javi Iñiguez de Onzoño
Camera: Jar Finnegan
Director of Photography: Paul-Michel Ledoux
Sound Operator: Dean Murray
Post Production: Exit Audiovisual Consultants
 
Tags: Republic of Ireland, creative works, Paddy Power
 
 
 
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