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MSQ Partners poised for expansion following private equity investment

London-based marketing communications group MSQ Partners has netted a significant cash investment by private equity firm LDC which values the business at £37.5m.

The cash will be harnessed to power expansion beyond the M25, supporting the roll-out of its multi-disciplinary model further afield and further growth at its individual agencies including Holmes & Marchant, Smarts Communicate, Stack, Stein IAS, The Gate and twentysix.

A combination of organic growth and possible acquisitions is envisioned to achieve these aims with LDC’s John Clarke and Jonathan Bell joining the board as non-executive directors.

Peter Reid, CEO of MSQ Partners, said: “Our new partnership with LDC will enable us to embark on the next phase of our growth journey, giving us the resources to further invest in our individual agency’s capabilities and accelerate the roll-out of our multi-disciplinary model internationally, whilst retaining the employee-ownership ethos that has been key to our success.”

MSQ now employs over 600 people across 15 offices spanning the UK, US and Asia, maintaining a client base which includes the likes of PSA Group, Diageo and Unilever.

Featured by The Drum