Leo Burnett Worldwide has named Liz Taylor its chief creative officer. Starting July 8, Taylor will sit at the agency’s Chicago headquarters, leading the creative direction of the global agency network and working alongside the network’s creative leadership team to help build the agency’s offering and culture.
Taylor will take on a hybrid role as North American creative lead of Publicis Communications, the creative communications hub of Publicis Groupe. She will partner with Publicis Groupe chief creative officer Nick Law and chief strategy officer Carla Serrano to help drive creative solutions for North-American-based Power of One collaborations.
“I’ve followed and admired Liz and her work for years. She is a thoughtful and modern creative leader whose work and expertise spans storytelling, experience and innovation,” said Law. “Her role is a new one that will straddle the Leo Burnett network and the Groupe’s broader creative capabilities.”
Taylor joins Publicis from FCB Chicago where she served as chief creative officer and helped win clients such as GE, Blue Cross Blue Shield and Kimberly Clark. She launched four highly awarded Super Bowl commercials and built a vibrant, modern creative department. As a leader in the Chicago business community, Taylor helped to push the city creatively through support of the Museum of Contemporary Art, Illinois Council Against Handgun Violence, Chicago Public Library and the Amazon HQ2 pitch.
Prior to FCB, Taylor was global executive creative director at Ogilvy & Mather, and earlier in her career, she held leadership positions at JWT, Element79 and Tribal DDB. Her work has earned awards from the ANDYs, Cannes, Clios, D&AD and The One Show, among others.
Taylor said: “I’m looking forward to working in partnership with Nick to deliver on the promise of modern creativity. We will work tirelessly to demonstrate how the firepower of Leo Burnett and Publicis Communications agencies will propel our clients into the future.”
Leo Burnett recently announced that its executive chairman and longtime creative head Mark Tutssel was retiring after 34 years.