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Mia Hamm, Mallory Pugh recite Dr Seuss in Gatorade film to inspire the next generation of players

Gatorade | Every Day Is Your Day ft. Mia Hamm and Mallory Pugh

Soccer legend Mia Hamm stands with a young soccer player at the entrance of a packed stadium. She leans over and says, “Congratulations. Today is your day. You’re off to great places. You’re off and away.” It’s then we realize we’re hearing the Dr Seuss tome Oh, the Place You’ll Go.

Gatorade’s new film, ‘Every Day Is Your Day,’ features sports icon Hamm and rising US star Mallory Pugh and taps into the iconic Dr Seuss poem to demonstrate the powerful impact that sports can have on young athletes’ lives.

The action continues in the film as the young soccer player is transported to a Seuss-like world of tufted trees and green grass. She dribbles a colorful ball through the landscape, showing off deft skill along the journey of the two-minute-30-second film. Eventually she reaches a mountain top, where she must choose which way to go, as she is joined by teammates. The team reaches a stadium where the girl scores a goal against an opponent. Pugh is then seen talking to another young player, a passing to the next generation.

It ends with a text over stating “Every generation fuels the next.”

The film is part of the brand’s Sisters in Sweat initiative, which addresses an alarming stat: by age 17, girls drop out of sports at 1.5 times the rate of their male peers, and as a result, disproportionately miss out on the skills and long-term benefits associated with playing sports.

‘Every Day Is Your Day’ is meant to inspire young athletes about the power, skills and confidence instilled by playing sports.

Pugh is also the star of Gatorade’s Bring the Heat campaign this summer, which also features a quick shot of Gatorade star Lionel Messi.

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See the work by clicking the Creative Works box below.

: 'Every Day is Your Day'

Agency:
Client:
Date: June 2019
Soccer legend Mia Hamm stands with a young soccer player at the entrance of a packed stadium. She leans over and says, “Congratulations. Today is your day. You’re off to great places. You’re off and away.” It’s then we realize we’re hearing the Dr Seuss tome Oh, the Place You’ll Go.
Gatorade’s new film, ‘Every Day Is Your Day,’ features sports icon Hamm and rising US star Mallory Pugh and taps into the iconic Dr Seuss poem to demonstrate the powerful impact that sports can have on young athletes’ lives.
The action continues in the film as the young soccer player is transported to a Seuss-like world of tufted trees and green grass. She dribbles a colorful ball through the landscape, showing off deft skill along the journey of the two-minute-30-second film. Eventually she reaches a mountain top, where she must choose which way to go, as she is joined by teammates. The team reaches a stadium where the girl scores a goal against an opponent. Pugh is then seen talking to another young player, a passing to the next generation.
It ends with a text over stating “Every generation fuels the next.”
The film is part of the brand’s Sisters in Sweat initiative.
Credits:
 
 
Client: Gatorade
 
Creative Agency: TBWA\Chiat\Day
Chief Creative Officer: Renato Fernandez
Creative Director: Mark Peters
Creative Director: Doug Menezes
Copywriter: Elizabeth Daniel
Art Director: Blair Seward
Junior Copywriter: Jamie Wynn
Junior Art Director: Gaia Elise
Executive Director of Production: Brian O'Rourke
Director of Content Production: Guia Iacomin
Senior Producer: Kaitlin Moore
Assistant Producer: Sophie Boris
Managing Director: Jerico Dig Cabaysa
Senior Account Director: Robyn Morris
Account Director: Lani Reichenbach
Management Supervisor: Gabriela Marino
Account Executive: Connor Wudrick
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos Planner:
Joel Van Rensburg
Director of Business Affairs: Robin Rossi
Business Affairs Manager: Eugene Gandia
Director of Traffic Operations: Dessiah Maxwell
Sr. Traffic Operations Manager: Judy Brill
 
Media Agency: OMD
 
PR Agency: FleishmanHillard
 
TV Production Company: Biscuit Filmworks
Director: Rachel McDonald
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Andrew Denyer
Head of Production: Mercedes Allen
Director of Photography: Jess Hall
 
Editorial House: Cabin Edit
Editor: Scott Butzer
Assistant Editor: Jay McConville
Managing Partner: Carr Schilling
Executive Producer: Remy Foxx
Producer: Michelle Dorsch
 
VFX Studio: Shape + Light
Creative Director: Rob Trent
Senior Producer: Jordan Sharon
2D Artists:
Paul Heagney
Jan Cilliers
Chris DiCristo
Wes Waldron
Dave Stern
Flame Assist: Austin Lewis
3D Lead: Gavin Kelly
3D Concept Artist: Eugene Guaran
3D Generalist: DeAndre Moore
3D Coordinator: Arron Inglis
Additional 3D Artists:
Sam Boyd
Mario Domingos
Sean Hunt
Cormac Kelly
Kev Ryan
Concept Artist and Lead Matte Painter: Marc Samson
Matte Painter: Rocco Gioffre
 
Color: Harbor Pictures
Senior Producer: Matt Olmon
Colorist: Elodie Echter
 
Sound Design: LSD
Executive Producer: Susie Boyojan
Sound Designers: Michael Anastasi, Kai Paquin
 
Final Mix: Lime Studios
Executive Producer: Susie Boyojan
Mixer: Matt Miller
Assistant Mixer: Lisa Mermelstein
 
Music
Composers: Pedro Bromfman & Juan Carlos Enriquez
Tags: United States
 
 
 
 
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