Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America. We give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits, and more, click on the project to expand to full screen and click on the stars to vote and help choose the US Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 12.
To submit work for our Creative Works section, fill out this online form.
: 'The Vape Talk for the American Lung Association'
World No Tobacco Day is May 31, and even as tobacco use is down among teens, e-cigarette use is rising at an alarming rate, to where the US Surgeon General is calling it an epidemic. To combat its use, the American Lung Association in Pennsylvania is launching a campaign to cut down on vaping.
According to the Lung Association, every day last year in the US, more than 5,700 kids started using e-cigarettes (vaping). Additionally, e-cigarette use increased 78% among high school students and 48% among middle school students from 2017 to 2018.
‘The Vape Talk,’ is a new anti-vaping campaign on World No Tobacco Day created by Cramer-Krasselt. It features children asking parents to talk to them about the dangers of vaping while they are still listening.
The campaign feature billboards, digital and social media advertising in targeted cities throughout Pennsylvania and also features a downloadable discussion guide ‘The Vape Talk’ Parent Discussion Guide at TheVapeTalk.Org where parents can learn more about the health risks of e-cigarettes and how to address the topic with their children.
Client: American Lung Association
: 'Make it with VSCO'
: 'Smear it With Heinz'
Senior Associate Manager: Lucia Caamano
Lead, Consumer Insights & Strategy: Anthony Jackel
Chief Creative Officer, Los Angeles Brett Craig
Chief Digital Officer, Los Angeles Pam Scheideler
EVP, Executive Creative Director: Bob Cianfrone
SVP, Creative Director: Trevor Kuhn
Copywriter: Morgan Parfrey
EVP, Head of Production: Diego de la Maza
Senior Integrated Producer: Jesse Ferguson
Integrated Producer: Trevor Alexander
Senior Integrated Producer, Digital: Lindsey Najdovski
Senior Music Supervisor: Chase Butters
Music Supervisor: Dez Davis
SVP, Account Director: Josh Lybarger
Account Director: Josh Brewer
Account Supervisor: Remi Shimazu
Assistant Account Executive: Erika Sidney
EVP, Group Strategy Director: Mitch Polatin
VP, Strategy Director: Morgan Aceino
Senior Digital Strategist: Gurbani Chadha
Strategist: Bekah Meyers
Executive Business Affairs Manager: Ken Rongey
SVP, Director of Traffic Operations: Carie Bonillo
Director: Reza Rasoli
Managing Director: James Sweigert
Head of Production: Matt Primm
Line Producer: Cole Winokur
Producer: Dean Marchand
Editor: Justin Freedman
Colorist: Marc Van Osdale
Executive Producer: Paula Arnett
Mixer: Jeff Levy
: 'Every Day is Your Day'
: 'Manifique: A Father's Day Gift'
Chief Executive Officer: Michael Dubin
Executive Creative Director, VP of Creative: Matt Knapp
Executive Creative Director, VP of Creative: Alec Brownstein
Senior Creative Director Matt Orser
Senior Director, PMO: Carly Jansen
Senior Manager, Creative Services: Terry Soltani
VP, Brand Communications: Raechelle Hoki
VP, Consumer & Corporate Communications: Kristina Cole
Director: The Glue Society
Director of Photography: Russell Boyd
Managing Director/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Executive Producer/Producer: Jasmin Helliar
Producer: Alexandra Taussig
Producer: Isabella Vitelli
Post Production: The Glue Society Studios
Editor: The Glue Society
Colorist: Andy Clarkson
Flame: Viv Baker
Audio Engineer: Lukas Farry
Song: “Dadbod” by Dadbod
Music Supervision: Level 2
: 'Book Your Summer'
: 'Repeat the Repeatable'
: 'DEWnited States'
Director: Andy Baker
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Dez Stavracos, Lucia Davies
Editor: Anita Chao
Production Coordinator: Riley Spencer
Storyboard Artists: Tim Rauch, Sami Healy, Tomas Vallecillo, Ciara Bresnahan
Lead Designer: Cristian Martinez
Designer: Jackie Ferrentino, Claire Kho, Saad Moosajee
Production Artists: Andres Padilla, Tomas Vallecillo, Ciara Bresnahan
Lead Animator: Mike Luzzi
Animators: Krystal Downs, Mark Pecoraro, Kathleen Gleeson, Jon Yellowhair, Geo Barnett, Hazel Zheng
Compositor: Peter Fink
Animation Supervisor: Mike Luzzi
Animators: Geo Barnett, Ciara Bresnahan, Tyler Dibiasio, Krystal Downs, Kathleen Gleeson, Sami Healy, SueJee Lee, Kevin Li, Casey McDonald,
Andres Padilla, Mark Pecoraro, Tomas Vallecillo, Jon Yellowhair, Hazel Zheng, Nick Zweig
Compositor: Ted Wiggin
CG Lead: Eric Lane
Lighting: Richard Kim, Rui Zhu
Rendering: Natalia Perez Melendez
: 'Goodnight Developers'