Bosch Home Appliances is tapping on Instagram stories to challenge fans in Singapore to design their dream kitchens with Bosch’s stickers.
The German home appliances giant’s newest campaign is a follow up from its Legit Small Kitchen campaign, which encouraged people not to compromise on the aesthetics, quality and size of their kitchen appliances even though kitchen spaces in Singapore are small.
Created by Goodstuph, the brand challenged a couple to complete their dishes in a fully equipped legit small kitchen.
Now, an Instagram user can win a Bosch Home Appliances and a kitchen design plan from Voila Interior Design Pte Ltd if their Instagram stickers design are picked by the brand.
“Many new home-owners have a knowledge gap in home and interior design, and struggle to visualise their future homes,” said Chloe Zhang, the marketing manager at Bosch Home Appliances Singapore.
“By hijacking Instagram stories as a platform for these millennial new homeowners to build their kitchens on, we wanted to create a tool that would not only enable them to envision and design their kitchens but one that is easily accessible and intuitive to use as well.”