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Flipkart's Myntra launches new reality show with Zoom to find India's 'next fashion influencer''

India-based fashion e-commerce platform Myntra has joined hands with Times Network's entertainment channel, Zoom to create a reality show that looks for the latest fashion influencer in India.

The Flipkart-owned platform will work with Zoom Studios, the content production arm of Zoom, to search for fashion lovers with innovative styles and promote them with content.

Contestants in the show will be tasked to use their creativity to showcase their love for fashion, with the chance to be crowned India's newest ‘fashion superstar', create their own line on Myntra and represent Zoom in the fashion industry, on the line for winners.

"The hunt for India's fashion superstar through a unique digital first fashion reality show, offers fashion influencers a one of a kind opportunity to showcase their special talent and make it big in this industry," said Amar Nagaram, the head of Myntra and Jabong.

“Through this show, we plan to enrich and empower the influencer community and also discover new ways of building a fashion influencer community with a pan India reach.”

Featured by The Drum