| posted by

Facebook CRO David Fischer takes over as Ad Council board chair

Facebook’s newly named chief revenue officer David Fischer has been named chair of the Ad Council’s board of directors. He succeeds Linda Boff, chief marketing officer of GE, and will serve in the role for one year.

Fischer was previously Facebook's vice-president of business and marketing partnerships and has worked for the social media giant since 2010. He was just elevated to chief revenue officer.

The Ad Council board consists of senior executives from media and technology companies, advertisers, and agencies (advertising, public relations, digital and social). As chair, Fischer will work in collaboration with the executive committee, the governing body of the Ad Council’s board, and Ad Council leadership to further the organization’s mission to use the power of communications to address more than 30 critical social issues. He will also manage and advise on business affairs and chair the Ad Council’s 2019 Annual Public Service Award Dinner, the organization’s largest annual fundraising event that will be held on December 5 at the New York Hilton.

“David’s commitment to purpose driven marketing has been invaluable to the Ad Council and our social good campaigns,” said Lisa Sherman, president and chief executive of the Ad Council. “With David’s leadership, we will continue to use the most innovative tools and technologies to drive measurable impact on the most important issues facing our country.”

Fischer joined the Ad Council board of directors in 2011 and became a member of the executive committee in 2012. Prior to his board chair appointment, Fischer served as vice chair. Under his leadership, Facebook has become an instrumental force in extending the reach and impact of Ad Council campaigns. In addition to donating significant media to support Ad Council campaigns, Facebook provides creative production through the Facebook Creative Shop and leverages its latest technologies and ad products to drive greater impact on issues including girls’ participation in STEM and diversity and inclusion.

“I’m deeply committed to the Ad Council’s mission to create ongoing dialogue and action around key issues to drive societal change,” said Fischer. “It’s an honor to lead this incredible organization and have the opportunity to help advance progress on these important topics.”

Featured by The Drum

1