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Feel the emotional connection with natural gas, Jemena says in comedy ad

Natural Gas Outdoor Heating (30 sec) - Search 'Go Natural Gas'

Electricity and gas company Jemena wants Australians to feel an emotional connection to natural gas with a new campaign.

According to the company, the humorous campaign draws on humans’ innate and primal relationship towards flame and fire.

Created by CHE Proximity, the three films of the campaigns highlights the benefits of using natural gas. The themes of relaxation, instant heat in the kitchen to culinary adventures, and outdoor fire to social connection are displayed in the films.

“We wanted to create something truly unique about the end benefits and enjoyment of natural gas,” said Kate Hawke, the marketing and brand manager at Jemena.

"We’ve stepped outside our comfort zone and take a new approach, and we’re very happy with the end result”.

Canadian director, Benji Weinstein, who directed the films, said: “When Wes and the CHE team told me they were looking for a natural gas comedy specialist, I knew fate had brought us back together.”

“The moment the creatives said ‘the dog then licks his melted owner’, I went to the airport and got a flight to Sydney. It was a pleasure to be part of a campaign for a brave client, that also reflects the creative ambition at CHE.”

: '‘Once you’ve got it, you’ll get it'

Agency:
Client:
Date: July 2019
Electricity and gas company Jemena wants Australians to feel an emotional connection to natural gas with a new campaign
 
According to the company, the humourous campaign draws on humans’ innate and primal relationship towards flame and fire.
 
Created by CHE Proximity, the three films of the campaigns highlights the benefits of using natural gas. The themes of relaxation, instant heat in the kitchen to culinary adventures, and outdoor fire to social connection are displayed in the films.
Credits:
 
 
 
Advertising Agency: CHE Proximity
Creatives: Geoff Fischer, Cameron McDonald, George Organ
Executive Creative Director: Wesley Hawes
Chief Creative Officer: Ant White
Producer: Kyla Bridge
Strategy: Becky Bishop
Senior Account Director: Karolina Alas
Client Partner: Lorraine Gormley
Production Company: FINCH
Director: Benji Weinstein
Producer: Claire Thompson
Executive Producer: Corey Esse
DOP: Germain McMicking
Editor: Dave Whittaker @ ARC
Colourist: Ben Eagleton
Lead VFX: Drew Downes
VFX: Nakatomi
Tags: Australia
 
 
 
 
 
 
 
 
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