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OMD handed Hong Kong media brief for Estee Lauder

International beauty brand Estee Lauder has tasked OMD Hong Kong with handling media duties in the territory.

The role will see OMD extend its media planning and buying duties for the US firm by including the remaining 13 brands in its portfolio; including Tom Ford Beauty, Glamglow and Too Faced.

Vicki Au, managing director of Estée Lauder Hong Kong, said: “We are delighted to extend our partnership with OMD to leverage the team’s strategic thinking and innovation capabilities in media and advertising technology, as well as their in-depth knowledge of the Hong Kong market, to drive business growth.”

OMD Hong Kong managing director Gary Wong, added: “It’s a real honour to have our remit expanded and take on greater responsibilities for some of the world’s most prestigious brands. It’s been a pleasure working with the team and we look forward to extending this relationship to drive business growth for the rest of Estée Lauder’s portfolio.”

OMD’s duties began on 1 July and will continue for two years.

Estee Lauder-owned Mac Cosmetics recently opened a new retail concept store in China.

Featured by The Drum

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