The role will see OMD extend its media planning and buying duties for the US firm by including the remaining 13 brands in its portfolio; including Tom Ford Beauty, Glamglow and Too Faced.
Vicki Au, managing director of Estée Lauder Hong Kong, said: “We are delighted to extend our partnership with OMD to leverage the team’s strategic thinking and innovation capabilities in media and advertising technology, as well as their in-depth knowledge of the Hong Kong market, to drive business growth.”
OMD Hong Kong managing director Gary Wong, added: “It’s a real honour to have our remit expanded and take on greater responsibilities for some of the world’s most prestigious brands. It’s been a pleasure working with the team and we look forward to extending this relationship to drive business growth for the rest of Estée Lauder’s portfolio.”
OMD’s duties began on 1 July and will continue for two years.
Estee Lauder-owned Mac Cosmetics recently opened a new retail concept store in China.