Reuters will join forces with the National Election Pool (NEP), an amalgamation of major news outlets ABC News, CBS News, CNN and NBC News, to provide real-time 2020 election results and exit polling on a global scale.
As it stands, NEP, formed in 2003, is the only organization to supply national and state exit polls in the US, working with Edison Research in order to provide accurate and timely nationwide vote tabulation, exit polls, election projections and delegate estimates. The projections are based on the feedback received from voters at polling locations.
The collaboration with Reuters News Agency will expand this coverage of information to the outlet’s global audience, distributing vote counts and polls from 900 locations come November 2020 and during the heart of election season.
The polls have been instrumental in analyzing the trends of the current voting population of the US based on factors of identity such as race, gender and age. With the addition of NEP’s insights, Reuters will be able to enhance its own coverage of the upcoming presidential election through multimedia platforms.
“The NEP and Edison Research are the gold standard in precise nationwide election results and Reuters is proud to be a leading distributor of the results,” said Sue Brooks, managing director of Product Development and Agency Strategy at Reuters.
She added: “This groundbreaking collaboration with the NEP marks a significant development in Reuters offering around the world — the breadth and depth of information that we’ll be distributing as the US votes in 2020 will be unparalleled. We are committed to meeting all the content needs of our media customers, and the addition of election and exit poll results to our offering allows us to further deliver on that promise.”
The upcoming election will be hard to miss with not only this collaboration, but the expected spending of as much as $6bn on political ads for the 2019-20 cycle.