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Diageo, Jaywing, New York Times, FleishmanHillard: Meet The Drum Social Buzz Awards judges

The Drum Social Buzz Awards celebrate those who are pushing boundaries and cleverly using social as part of the overall marketing mix.

Whether you’re an agency, in-house brand or supplier to the industry, this global competition exists to reward your work and shine a spotlight on the campaigns which are cutting through and delivering results.

Earlier this month it was announced that Facebook's ​vice president of Northern Europe Steve Hatch will chair the 2019 judging panel which includes experts from Disney, Seen Connects, Diageo, Jaywing, The New York Times Magazine and FleishmanHillard.

Following is a breakdown on five of our stellar judges:

Seen Connects

Sedge Beswick

founder and managing director

Beswick is focused on empowering businesses to harness SEEN Connects social media presence to create meaningful consumer connections. Brands currently working with Connects are: Jack Daniel's, Nike, Jo Malone London, and Shop Direct Group.

 

I am genuinely delighted to be judging the Social Buzz awards again this year – the calibre of entries really are best-in-class. I love having the opportunity to recognise and reward talent from our sector.

Diageo

Will Harvey

digital innovation manager

Harvey is digital innovation manager for Great Britain and Ireland. He sits as part of the culture, media and futures team, assuring that Diageo stays at the forefront of all things digital.

 

Social is no longer seen as an addition or plug in. It is now the core of how we communicate and interact with one another online. With all the noise and disruption happening as this critical time around online speech, Governance and its role in society. It's increasable important to take a second to step back, understand and appreciate the amazing work and individuals that come to the surface do this shift in culture and communication.

Jaywing

Sally Rushton

head of social media

At Jaywing, Rushton works with brands like First Direct, Goodyear, Hermes and Yorkshire Water. Having began her career in PR 15+ years ago she is also an active member of the DMA Social Media Council.

 

I'm delighted to be re-joining the panel this year at the Social Buzz Awards. It's always a privilege to gain access to the entries from esteemed brands and agencies, understanding how they've made an impact online and really engaged audiences. I will, as ever, be looking for creative campaigns developed through data and insight, delivering results back to the brands and businesses they serve.

The New York Times Magazine

Iva Dixit

audience editor

Dixit specialises in how to build and retain digital audiences. At The New York Times Magazine she runs social and audience strategy. Previously, she was a member of the social team at The New Yorker.

 

I'm looking for work that demonstrates how intelligently it tapped into the potential for creativity that the Internet and social platforms allow us, that fulfills user needs without speaking down to the consumer. Could your video tell a story that words didn't? Did your user-generated-content project connect with the people for whom it was intended? I hope to be surprised, delight and inspired by the entries I'll be judging.

FleishmanHillard

Claire Twohill

director, social and innovation

Twohill, leads FleishmanHillard Fishburn's London social and innovation practice creating digital and social media campaigns for brands including Google, YouTube, V05 and Evian.

 

I’m delighted to have been invited back as a judge for The Drum Social Buzz Awards, a showcase of the best and most cutting-edge social media work in the industry. I will be looking for entries that embody social at its best – innovative, creative, driving ROI and most importantly inspiring a conversation and authentic engagement with an audience.

Make sure you submit your entries before August 28 and receive a special discounted rate.

Featured by The Drum

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