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Facebook premieres new cinema ad formats

Facebook has further grown its suite of advertising products with the launch of a pair of tools designed specifically for cinema releases on the social network.

Intended to help studios drive awareness of their upcoming releases. both solutions seek to help people find the films they will be most interested in, by reaching those individuals directly.

The first of these, movie reminder ads, does exactly what it says on the tin by introducing an ‘interested’ button on adverts for upcoming films. Once activated this ensures that a further automated notification will be issued once the particular film hits the big screen. Furthermore, this will also redirect people to Facebook’s native showtime lookup where they can purchase tickets directly.

The second new addition, movie showtime ads, swings into action when people search for films already on general release. Here people will again be whisked directly to Facebook’s native film portal to book their tickets without the need to ever set foot outside its app.

In a statement, Facebook wrote: “Advertisers testing these solutions are already seeing strong results driving showtime lookups and ticket sales. Universal Pictures used Facebook showtime ads to promote its recent holiday film, 'The Grinch', and saw a significant increase in showtime lookups and ticket purchases.

“Movie reminder ads and movie showtime ads are now available for all film studios in the US and UK.”

Last month Facebook updated its ad tools to give users more data on how they are targeted by brands.

Featured by The Drum

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