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Cristiano Ronaldo taps into e-commerce trends with new Shopee partnership

Singapore-based e-commerce platform Shopee has signed Portuguese professional footballer Cristiano Ronaldo as its ambassador ahead of its annual 9.9 Super Shopping Day.

The Juventus player will also work with the Tencent-backed platform in a new TV ad that will air in all seven Shopee markets in the South East Asia region and engage with fans through livestreaming on Shopee’s app.

Chris Feng, the chief executive officer at Shopee, said: “We are delighted to announce our partnership with Cristiano Ronaldo, one of the greatest athletes of our time.”

“He is an inspiration to many, and his dedication to football matches the deep commitment we have towards our users. Together with Cristiano Ronaldo, we look forward to creating a lasting positive impact on our region.”

The Portuguese added: “I am proud to be Shopee’s brand ambassador as we share the same ambition to be the best in our fields. I am always improving my game for my fans and my team, just as Shopee innovates to benefit their users in this region.

“I am excited by this partnership, and I look forward to creating more special moments for my fans together with Shopee.”

Ronaldo's image rights are managed by Mint Media, a Hong Kong-based company owned by Singaporean billionaire Peter Lim. He currently also represents brands like Nike, Herbalife, Clear Shampoo and Castrol.

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