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Oppo revamps global marketing units and promotes two senior executives

Oppo has overhauled its marketing team, promoting Alen Wu to vice president and president of global sales and Brian Shen to vice president and president of global marketing.

Wu and Shen have been tasked to lead the newly-formed global sales and global marketing business units to drive the company’s development in global markets and better serve consumers.

Wu was previously the vice president and president of international business at the China-based electronics giant, while Shen was previously vice president and president of Oppo’s Mainland China business.

They will now report to will report to Tony Chen, the chief executive of Oppo.

“Oppo has always run our business with a global vision of ‘One Market, One Oppo’. We consider global markets as one market in which we need to focus on worldwide resource integration for development globally,” said Chen.

“Both Alen and Brian are outstanding managers and leaders who have made significant contributions to Oppo. I am confident that they will lead our global team to continuously drive more breakthrough innovation.”








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