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Ads We Like: Clio Awards 60th anniversary promo features ad icons and pioneers in massive painting

CLIOS 60TH ANNIVERSARY AWARDS REVEAL VIDEO

The Clio Awards is turning 60 this year, and to celebrate the organization has unveiled a sprawling painting honoring advertising’s pioneers, trailblazers and most recognizable icons from the past six decades.

The Clio organization worked with BBDO Los Angeles to honor some of the iconic men, women and ideas from the past 60 years that have defined the modern advertising era by canonizing them in a work of art as grand as their contributions to our industry. The result is a sprawling renaissance-style painting by Brooklyn-based illustrator and artist Sam Spratt.

With a larger-than-life Clio at the center, the image is a homage to the pioneers like George Lois, Mary Wells Lawrence and modern movers, such as Dan Wieden and David Kennedy, plus David Droga and Sir John Hegarty, among others.

The painting also takes a trip through advertising icon history, with a look at the most beloved characters that have shaped our popular culture – from the Kool-Aid Man to The Bud Knight, the M&M’s, the Subservient Chicken and Spuds Mackenzie.  

Visitors to Clio60.com can interact with the painting, hover over a character and click on them to find out more on any character. Fans are urged to share their thoughts on social using the #Clio60 hashtag.

“The Clio Awards program has been a witness to some of advertising's greatest creatives and campaigns over the past six decades. So,  for the 60th anniversary, BBDO LA helped Clio launch a commemorative campaign, adopting a modern take on a Renaissance painting to immortalize those who have claimed their place in advertising history,” said David Cuccinello, executive creative director, BBDO in LA.

Added David Povill, executive creative director, BBDO in LA: “We approached Brooklyn-based artist Sam Spratt, as he was perfect to combine the classic Renaissance style with a modern sensibility. Picking the artist was easy. Deciding whom to feature in the painting was more like planning a wedding (with limited seating and divorced parents). Luckily, we were able to work closely with Clio and their vast library of award-winning work to determine just the right mix of stories, work, and icons that truly captured the last 60 years of advertising greatness.”

Vote for the campaign by clicking on the Creative Works box below.

: 'Clio Awards 60th Anniversary'

Agency:
Client:
Date: August 2019
The Clio Awards is turning 60 this year, and to celebrate the organization has unveiled a sprawling painting honoring advertising’s pioneers, trailblazers and most recognizable icons from the past six decades.
The Clio organization worked with BBDO Los Angeles to honor some of the iconic men, women and ideas from the past 60 years that have defined the modern advertising era by canonizing them in a work of art as grand as their contributions to our industry. The result is a sprawling renaissance-style painting by Brooklyn-based illustrator and artist Sam Spratt.
With a larger-than-life Clio at the center, the image is an homage to the pioneers like George Lois, Mary Wells Lawrence and modern movers, such as Dan Wieden and David Kennedy, plus David Droga and Sir John Hegarty, among others.
The painting also takes a trip through advertising icon history, with a look at the most beloved characters that have shaped our popular culture – from the Kool-Aid Man to The Bud Knight, the M&M’s, the Subservient Chicken and Spuds Mackenzie
Credits:
 
 
CREATIVE AGENCY:                                                                BBDO Los Angeles
CHIEF CREATIVE OFFICER BBDO WORLDWIDE:                David Lubars
CHIEF CREATIVE OFFICER BBDO NEW YORK:                    Greg Hahn       
EVP, GROUP EXECUTIVE CREATIVE DIRECTOR:                  Matt MacDonald 
EVP, MANAGING DIRECTOR:                                               Rachel Nairn
EVP, HEAD OF STRATEGY:                                              Tim Millar
EVP, EXECUTIVE CREATIVE DIRECTOR:                            David Cuccinello
EVP, EXECUTIVE CREATIVE DIRECTOR:                              David Povill
CREATIVE DIRECTOR, HEAD OF DESIGN                          John Moeller
ASSOCIATE CREATIVE DIRECTOR:                                               Will Lindberg
ASSOCIATE CREATIVE DIRECTOR:                                               Toby Brewer
ART DIRECTOR:                                                             Kory Brocious
COPYWRITER:                                                               Danielle Silveri
EXECUTIVE PRODUCER:                                                       Katie Porter
ART PRODUCER/PRINT PRODUCER:                                Eric Ortega
CONTENT MANAGEMENT LEAD:                                    PD Shindell
CONTENT MANAGER:                                                    Rustie Burris
TECH & EXPERIENCE LEAD:                                            Julien Chaillou
SENIOR QA ENGINEER:                                                  Jimmy McGee
PRODUCTION ARTIST:                                                    Antoine Moore
ACCOUNT DIRECTOR:                                                    Rachel Greenlee
ACCOUNT SUPERVISOR:                                                 Rebecca Hanson
ACCOUNT SUPERVISOR:                                                 Liz Weakley
SENIOR ACCOUNT EXECUTIVE:                                       Malia Blew
ACCOUNT COORDINATOR:                                             Kiana Smith
SENIOR BRAND STRATEGIST:                                          Alex Morrison
VP, DIRECTOR OF PROJECT MANAGEMENT:                    Colin Vidika
SENIOR PROJECT MANAGER:                                         Cornelia Berg
 
ARTIST:                                                                        Sam Spratt
 
PRODUCTION:                                                              BBDO Studios
STUDIOS LEAD:                                                              Michael Gentile
DIRECTOR/PHOTOGRAPHER                                          Koji Yahagi
INSIDE PROPS MASTER:                                                 Gino Fortebuono
PRODUCTION ASSISTANT:                                              Alex Mirza
PRODUCER:                                                                   Jeff Reagan
 
POST PRODUCTION:                                                           EG+
EDITOR:                                                                        Martin Henson
SOUND ENGINEER:                                                        John Cabrera
POST PRODUCER:                                                          Danielle Knight
ANIMATOR:                                                                  Zane Gould
 
MUSIC:                                                                         Beacon Street Studios
COMPOSER/PARTNER:                                                   Andrew Feltenstein
COMPOSER/PARTNER:                                                   John Nau
PRODUCER:                                                                   Leslie DiLullo
 
WEBSITE:                                                                      14Four
DEVELOPER:                                                                 Savana Fernandes        
DEVELOPER:                                                                 Bryan Daul       
PRODUCER:                                                                  Kate Bresnahan
PRODUCER:                                                                  Amy Thorne
Tags: United States
 
 
 
 
 
 
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